Growth & Marketing Analytics Specialist

RIHM FAMILY COMPANIES•South Saint Paul, MN

11d•$60,000 - $65,000•Onsite

About The Position

Drive growth through data, strategy, and execution. Rihm Family Companies (RFC) is seeking a Growth & Marketing Analytics Specialist to help accelerate business performance across our Parts, Service, Truck Sales, and Leasing divisions. This is a high-impact role for someone who thrives at the intersection of analytics, revenue growth, and strategic marketing execution. In this position, you will turn data into action, uncover opportunities, optimize campaigns, and help leadership make smarter business decisions that directly drive leads, sales, and customer growth. This role blends business analytics with hands-on marketing execution, partnering closely with sales, service, and leadership teams to identify trends, improve performance, and support revenue-driving initiatives. The ideal candidate is both analytical and action-oriented, energized by using insights to improve results and excited to see their work translate into measurable business impact across one of the longest-standing family-owned Kenworth dealership organizations in the industry. This position reports directly to the Director of Marketing Communications and is based in-office at RFC’s Corporate Headquarters in South St. Paul, Minnesota. RFC is proud to operate with Traction EOS® to foster focus, accountability, and a healthy leadership culture. Watch our video to see what it’s like to be part of the Rihm team! https://youtu.be/Xftgm1G_tDY?si=uZv0jQeIEiAd13gR

Requirements

5+ years in growth marketing, marketing analytics, revenue operations, CRM, or business intelligence roles
Experience working with CRM systems such as Salesforce
Strong experience with reporting and visualization tools such as Power BI, Tableau, or similar platforms
Advanced Excel and data analysis skills
Basic graphic design skills using Adobe, Canva, or similar tools
Strong project management and cross-functional collaboration experience
Ability to translate data into strategic recommendations and business actions
Experience with digital marketing performance metrics and campaign optimization
Strong written and verbal communication skills
Sales-minded, motivated by results, outcomes, and business impact
Comfortable working cross-functionally with sales, leadership, and operations teams
Hands-on and proactive, comfortable both planning and executing
Strong communicator who can translate ideas into action and results
Organized, dependable, and able to manage competing priorities
Curious and adaptable, eager to learn the business and continuously improve marketing effectiveness
Collaborative team player who thrives in a fast-paced, relationship-driven environment
Strong attention to detail
Takes ownership, follows through, and holds themselves accountable for results

Nice To Haves

Experience in B2B, dealership, transportation, or service-based industries preferred

Responsibilities

Analyze CRM, sales, customer, and marketing data to identify growth opportunities, performance trends, and revenue gaps
Create executive-level reports that provide actionable insights for leadership and department managers
Track and analyze lead generation, pipeline progression, close rates, customer retention, and campaign ROI
Identify opportunities to improve sales conversion and customer engagement across all business divisions
Develop and optimize growth-focused marketing campaigns that directly support sales goals
Support lead generation strategy through campaign execution, testing, measurement, and optimization
Create and manage email campaigns, landing pages, website updates, and digital customer journeys
Partner with sales leadership to improve funnel visibility and performance reporting
Monitor key KPIs and recommend actions to improve marketing effectiveness and revenue outcomes
Support customer promotions, events, and strategic initiatives that drive business growth
Support employer branding, recruiting campaigns, and internal communications initiatives as needed