Growth Marketing Senior Specialist

OneDigital

8d

About The Position

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else. If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join OneDigital. Our Newest Opportunity: Growth Marketing Senior Specialist OneDigital is growing, and we are looking for a Growth Marketing Senior Specialist to join our team. The ideal candidate will bring experience in a fast-paced, integrated marketing environment and have a strong foundation across digital marketing, content development, campaign execution, event support, and results-driven strategy. This role will play a key part in supporting growth initiatives across the South Region, working closely with regional leadership, producers, and the national marketing team to help develop and deliver strategies and assets that support OneDigital’s insurance, HR, and financial services solutions. The Senior Growth Marketing Specialist will take ownership of a wide range of marketing initiatives, including campaign execution, content development, thought leadership support, event strategy and activation, producer enablement, website and collateral updates, and marketing automation activities. This role requires strategic thinking, strong execution, collaboration, and an analytical mindset to help drive business growth and elevate the prospect and client experience. This position reports to the Director of Growth Marketing and will also serve as a resource and informal mentor to junior team members. A strong baseline understanding of OneDigital’s lines of business and regional growth priorities is important to success in this role. Location and Travel This role is ideally based in Florida or another state in the South Region (Texas, Georgia, the Carolinas, or Tennessee). The candidate should be comfortable supporting the South Region and willing to travel up to 30% throughout the year for regional events, market meetings, and in-person planning sessions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience supporting integrated, multi-channel marketing campaigns and events
• Strong proficiency with marketing tools and platforms, including HubSpot, Outreach, Optimizely, ON24, and website content management systems
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills
• High attention to detail and commitment to quality
• Ability to work independently while also collaborating effectively across a matrixed organization
• Experience with marketing automation platforms such as HubSpot and Outreach
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite and a solid understanding of basic design principles
• Strong analytical and problem-solving skills, with the ability to translate data into action
• Strong interpersonal skills and the ability to build trust with cross-functional teams and field partners
• Willingness to travel up to 30% to support regional priorities and in-market events

Responsibilities

• Support execution of strategic marketing plans and regional growth initiatives in partnership with the Director of Growth Marketing and key stakeholders
• Independently develop and manage digital marketing campaigns across platforms such as HubSpot, ON24, and related tools
• Support the planning and execution of marketing-led events, with an emphasis on growth strategy, field enablement, and leveraging events for prospecting and pipeline impact
• Partner with producers, sales teams, and cross-functional partners to support high-impact proposals, RFP responses, and finalist presentations
• Conduct 1:1 trainings and consultations with producers, especially new producers, on sales and marketing tools, resources, and best practices
• Support lead generation and opportunity development by providing data, insights, and strategic recommendations to regional sales teams
• Take ownership of content development across channels, including web, blogs, social media, email, print collateral, and sales enablement materials
• Edit and update website content, blogs, and press releases to ensure timely, relevant, and accurate messaging
• Provide support for sales enablement tools such as Outreach and Oktopost
• Manage and respond to internal marketing request tickets with strong prioritization, follow-through, and communication
• Collaborate with sales, client service, operations, and IT teams to support data quality and marketing deliverables
• Monitor, analyze, and report on campaign and initiative performance, offering actionable recommendations for improvement
• Conduct market research and competitive analysis to identify trends, opportunities, and best practices
• Ensure all marketing materials and communications align with brand guidelines and compliance standards
• Support sponsorships and partnerships by helping coordinate opportunities, execution, follow-up, and ROI tracking
• Provide guidance, support, and informal mentorship to junior marketers, interns, or newer team members as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level