Growth Marketer (Local Markets + National Scale)

Baths R Us • Medina, OH

1d

About The Position

Baths R Us is a fast-growing home remodeling company operating across 10+ local markets. Growth in our category depends on trust, local visibility, and capturing demand at the moment of intent — but long-term success requires building a national brand customers recognize before they request a quote. This role exists to own that challenge. If you’re looking for a low-impact or narrowly defined role, this isn’t it. ABOUT THE ROLE This is a hands-on growth role responsible for turning digital marketing investment into qualified demand across local markets — while reinforcing a cohesive national brand. You’ll own performance across paid media, SEO, local presence, retargeting, and measurement. This is not a single-channel role. It’s a growth operator role combining strategy, execution, experimentation, and analysis. You’ll move fast, test often, and clearly communicate what’s working, what isn’t, and why

Requirements

• 4–8+ years in growth, performance, or high-impact digital marketing roles
• Hands-on ownership of Meta and Google paid media campaigns
• Strong experience with local SEO, multi-location businesses, or demand-driven services
• Experience with email marketing, retargeting, and lifecycle programs
• Comfort with analytics tools (Google Analytics, Tag Manager, dashboards, attribution models)
• Proven ability to test, learn, and scale what works

Responsibilities

• Build and execute localized growth strategies across multiple markets
• Tailor messaging, creative, offers, landing pages, and channel mix by market
• Support rapid launch and optimization in new markets
• Collaborate cross-functionally to deliver cohesive market plans
• Own Meta (Facebook/Instagram) and Google Ads (Search, PPC, Local Services)
• Build full-funnel acquisition strategies including retargeting and lookalikes
• Manage budgets with focus on CPA, lead quality, and downstream performance
• Continuously test creative, audiences, bidding, and landing experiences
• Lead local and national SEO strategy for multi-location growth
• Optimize site structure and landing pages for high-intent demand
• Own Google Business Profiles across all markets as a performance lever
• Define success metrics and attribution frameworks
• Implement clean tracking and reporting tied to business outcomes
• Design and analyze tests to improve performance and learning speed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed