Growth Manager / CRO & Funnel Lead

Happy Koala

3d•Remote

About The Position

Happy Mammoth is looking for a Growth Manager to own funnel performance, CRO, and the commercial alignment between paid acquisition and on-site experience. You will build, test, and optimize the funnels and landing pages that turn paid traffic into customers — and you will be measured on whether they actually convert. This role sits at the intersection of paid media, conversion optimization, and commercial strategy. Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

Requirements

Experience leading the creation and optimization of acquisition funnels in a direct-to-consumer environment.
Understanding of the full funnel from ad click to checkout and ability to diagnose performance breakdowns.
Fluency in funnel metrics: CVR, AOV, RPV, CAC, ROAS, and LTV.
Experience overseeing structured A/B testing programs and distinguishing statistical significance from noise.
Experience with Shopify, modern landing page builders, and analytics platforms like Gempages, Replo, Triple Whale, GA4, or similar.
Understanding of attribution challenges and ability to make decisions with imperfect data.
Leadership skills with the ability to set direction and drive execution through a team.
Ability to brief developers, copywriters, and designers with precision, providing clear direction for fast, quality output.
Ability to work closely with paid media teams and understand the connection between creative strategy, audience targeting, and funnel experience.
Fast-paced approach to decision-making, shipping tests, and iterating.
CVs in English.

Nice To Haves

Experience in DTC brands
Experience in supplements, health, or wellness
Experience in performance marketing
Copywriting skills (huge plus)

Responsibilities

Share ownership of on-site commercial performance across all Happy Mammoth stores (US, EU, AU), ensuring strong alignment between ad promises and landing page delivery.
Drive Revenue per Visitor by optimizing the connection between paid traffic sources, landing pages, offers, and checkout flows.
Diagnose root causes of conversion drops (e.g., creative mismatch, offer fatigue, page friction) and direct the team to implement fixes.
Own the full lifecycle of funnels, landing pages, PDPs, and commercial flows, from brief to build to test to scale.
Set strategic direction, write testing hypotheses, define success metrics, and oversee structured A/B testing programs.
Ensure disciplined execution by briefing developers, copywriters, and designers with clear direction, enforcing performance validation before scaling, post-launch monitoring, and fast iteration.
Lead the commercial execution of new product launches and seasonal or promotional campaigns, directing the creation of launch funnels, landing pages, and supporting assets.
Set creative and strategic direction for product launches and campaigns, coordinate timing with the paid media team, and ensure measurable success from day one.
Own the go-to-market funnel and provide strategic feedback to the paid acquisition team regarding creative angles, audience targeting, and funnel performance.
Act as the bridge between media buying and on-site conversion.