Growth Manager, Activation & Habituation

Block•Bay Area, CA, United States of America, CA

9d•$135,800 - $245,400•Remote

About The Position

Cash App is experiencing rapid top-of-funnel growth, reaching 59 million monthly active customers. This role is for a Growth Manager who will act as the General Manager for activation and habituation. The primary goal is to ensure customers find their first meaningful experience with Cash App and develop it into a lasting habit. This position blends growth and product management, requiring the individual to be a product owner for their growth levers, setting strategy, managing the roadmap and experiment backlog, and collaborating directly with Engineering, ML, Design, and Analytics teams to implement solutions. The scope of work includes various growth levers such as onboarding flows, in-app surfaces, eligibility logic, incentive mechanics, and customer communications across multiple channels (push, email, SMS, in-app). The role is part of the Cash App Engagement Marketing team, providing customer context and a strong peer group, but it is not a traditional marketing role, requiring comfort with both product changes and marketing execution. Ideal candidates come from backgrounds in growth product, growth marketing, lifecycle marketing, business operations, or consumer analytics, and share a drive for ownership, an experimentation mindset, and the ability to manage both strategic and detailed tasks.

Requirements

5+ years of experience in growth product, growth marketing, lifecycle marketing, CRM, growth strategy, business operations, or a consumer-facing analytical role in a B2C tech environment.
A track record of owning a growth goal end-to-end, from opportunity through measurable impact, including real ownership of what got built and shipped.
Experience shaping the product experience itself and working directly with engineers to ship it.
Comfort moving between strategy and hands-on execution.
Strong data instincts: ability to size an opportunity, build an impact model, and diagnose a funnel from first principles.
Comfort pulling and interpreting data yourself, whether through SQL, AI tools, or other means.
Experience with data modeling or opportunity sizing frameworks required.
Deep experimentation experience: ability to build a backlog, design rigorous tests, and use results to drive compounding improvements.
Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one quickly.
Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output.

Nice To Haves

Experience as a growth PM or in another role where you owned a product roadmap.
Experience with onboarding, activation, or referral programs specifically.
Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare).
Experience with incentive mechanics or in-app personalization.

Responsibilities

Own activation and habituation goals end-to-end as the GM for your area.
Define the opportunity landscape, set strategy, decide where to invest, and deliver measurable impact on activation and retention.
Own the roadmap and experiment backlog for your area, scoring ideas against expected impact and effort.
Run rapid experiments across a wide range of levers, including onboarding, post-onboarding upsell, contact opt-in, behavioral notifications, real-time intervention, mobile wallet adoption, referrals, churn prevention, and winback.
Ship directly with Engineering, ML, and Design on product changes like onboarding flows, in-app prompts, eligibility logic, and incentive mechanics, as well as supporting customer communications.
Diagnose your own funnel by sizing opportunities, finding friction, reading experiment results, and iterating independently.
Push the frontier on AI decisioning and automation, and help define how growth work evolves with AI.
Bring learnings back to the Engagement Marketing team to scale wins across Cash App's broader lifecycle programs.
Influence strategy across Product, Analytics, Martech, Creative, and Brand as a peer.