Growth Lead - New York, NY
About The Position
Picnic is reinventing the employee lunch experience by partnering with local restaurants to offer high-quality, individually packed meals without extra fees. The City Growth Lead is responsible for driving growth in their assigned city by bridging central teams and the on-the-ground reality. This role involves closing new accounts, prospecting, expanding existing customer accounts, increasing order volume through site visits, and running local marketing events. The Growth Lead also serves as a crucial source of field intelligence, informing central teams about market specifics, operational challenges, and customer preferences to improve decision-making.
Requirements
- 2 or more years in a growth, sales, business development, partnerships, or account expansion role.
- Bachelor’s degree from a top university.
- Proven ability to manage a deal from first meeting through close.
- Demonstrable experience building and maintaining professional relationships.
- Strong communication skills, comfortable interacting with executives, building managers, office admins, and community leaders.
- Highly organized with the ability to manage a pipeline, field visits, marketing, and outreach simultaneously.
- Comfortable with data analysis, including Google Sheets, dashboards, and basic funnel metrics.
- Self-starter mentality.
Nice To Haves
- Experience at an early-stage startup.
- Background in food, hospitality, real estate, or local community ecosystems.
- Experience working alongside or managing SDRs.
- Event planning or grassroots marketing experience.
- Familiarity with CRM tools or operations platforms.
Responsibilities
- Take warm leads and convert them into closed accounts.
- Map and prioritize office opportunities within the city, tracking relevant building and employee data.
- Manage deals from initial contact through closing and onboarding.
- Collaborate with SDRs on territory strategy and outreach targeting.
- Conduct a consultative sales process to understand and meet company needs.
- Visit existing Picnic locations to assess the on-the-ground experience and identify areas for improvement.
- Drive expansion within existing accounts by identifying opportunities for additional offices, dining slots, or increased employee participation.
- Partner with the National Accounts team to share field observations and identify growth or churn risks.
- Generate referrals from satisfied customers and office administrators.
- Partner with the central restaurant team on cuisine selection based on local demand and operational constraints.
- Gather local demand signals regarding cuisine preferences and operational feasibility.
- Plan and execute grassroots marketing initiatives such as flyering, pop-ups, samplings, and events.
- Build a local Picnic community through social media, industry channels, and in-person activities.
- Gather and report insights on competitor activities, building trends, and employee behavior to the central team.
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA).
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter).
- Discretionary vacation days.
- 8 paid holidays per year.
- Paid sick time.
- Paid Bereavement leave.
- Paid Parental Leave.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
