Growth Lead

Community Phone

2d•$140,000 - $160,000

About The Position

Community Phone already works. We’ve reached 8-figure ARR with strong product-market fit, disciplined unit economics, and a lean team. Most growth to date has come from Google (organic + paid) and traditional media. The bottleneck is not analytics, tooling, or alignment. The bottleneck is opening the next scalable acquisition channel and making creative work at scale. We’re hiring a Growth Lead, Acquisition to own that problem end-to-end: Identify a new non-Google channel Make it viable through creative and execution Scale it responsibly Decide what lives and what dies Please note: This is not a coordination role. This is an ownership role. Your Mission Your job is to build and scale a new acquisition channel outside of Google, with creative as the primary lever. Within ~90 days, success looks like: Meta, TikTok, or another non-Google channel - or amalgam thereof - producing at least $100k of new ARR per month Scaling at or below target CAC payback or target CAC:cohorted cash 3yr LTV ratio (net of experimental spend) A repeatable creative testing system that produces winners Clear conviction on whether the channel is worth further capital You are accountable for outcomes, not just experimentation.

Requirements

Have been a founder, early employee, or first growth hire at a startup that grew revenue fast
Have personally taken a non-Google acquisition channel from $0 → scale
Treat creative as a strategic system, not just assets
Are comfortable being judged by outcomes, not activity
Care both about a fast growth rate and financially sound unit economics

Responsibilities

Own New Channel Creation
Launch, test, and scale non-Google channels (Meta, TikTok, affiliates, influencers, etc.)
Start from zero, not from mature, inherited accounts
Own spend, pacing, and scale decisions within a ~$300k/month budget
Make clear go / no-go calls on channels quickly
Own Creative Direction for Acquisition
Define creative strategy by channel (angles, hooks, narratives, formats)
Design creative tests tied to explicit hypotheses
Drive testing velocity and iteration cadence
Identify when creative, bidding, targeting, or downstream website or lifecycle is the constraint
Be responsible for creative production
Own Channel-Level Performance
You are directly responsible for: Signup volume by channel CAC efficiency, CAC:3yr LTV ratio, and payback trends on your channel(s) Incremental MRR contribution from your channel(s) Diagnosing performance swings and taking action
Operate with Speed and Conviction
Place clear bets with imperfect information
Kill losers decisively
Avoid premature optimization
Communicate simply and honestly about what’s working and what isn’t