Growth Lead - Washington, DC

Picnic Delivery•Washington, DC

1d•$99,000 - $117,000•Onsite

About The Position

Picnic is reinventing the way employees experience lunch at work by partnering with local restaurants to offer high-quality, individually packed meals without fees or tips. The City Growth Lead bridges central teams and the street reality of the city to own growth. This role involves closing new accounts, prospecting, driving expansion within existing customers, increasing order volume through site visits, and running local marketing events. The Growth Lead also serves as the field intelligence layer, providing insights to central teams for better decision-making.

Requirements

2 or more years in a growth, sales, business development, partnerships, or account expansion role.
Bachelor’s degree from a top university.
Proven ability to run a deal from first meeting through close.
Demonstrable experience building and maintaining professional relationships.
Strong communicator, comfortable with executives, building managers, office admins, and community leaders.
Highly organized: able to juggle a live pipeline, field visits, marketing activations, and outreach.
Comfortable with data: Google Sheets, dashboards, and basic funnel metrics.
Self-starter who does not wait to be told what to do.

Nice To Haves

Experience at an early-stage startup.
Background in food, hospitality, real estate, or local community ecosystems.
Experience working alongside or managing SDRs.
Event planning or grassroots marketing experience.
Familiarity with CRM tools or operations platforms.

Responsibilities

Take warm leads and get them to 'yes'.
Map and prioritize office opportunities across the city, tracking building types, employee count, density, and decision maker access.
Own deals from first meeting through close and onboarding, ensuring a great first picnic lunch.
Work with SDRs on territory prioritization and shape outreach targeting based on market knowledge.
Run a consultative sales process to understand company needs and demonstrate how Picnic fits.
Understand the on-the-ground experience at existing Picnic locations to identify what is working, what is not, and what would encourage more orders.
Identify and drive expansion within existing accounts, including additional offices, more dining slots, and increased employee participation.
Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk.
Turn happy customers and office admins into referral sources for new buildings and companies.
Partner with the central restaurant team on cuisine selection for the market, considering logistical and operational constraints of large office facilities.
Bring back local demand signals from the field regarding underrepresented cuisines, employee preferences, and operational feasibility.
Plan and run grassroots marketing initiatives such as flyering, pop-ups, office samplings, happy hours, and admin appreciation events.
Build a robust Picnic community across social media, industry channels, and in-person activations.
Capture and report competitor moves, building trends, and employee behavior insights to the central team.