Growth/Digital Performance Marketing Lead

Thought Industries, Inc.•Boston, MA

1d•$120,000 - $140,000

About The Position

We’re looking for a Growth / Performance Marketing Lead to own our digital acquisition end-to-end. You’ll be accountable for driving efficient growth across paid and organic channels, the website, continuously improving conversions, and partnering cross-functionally to turn traffic into revenue/pipeline. This is a hands-on role for someone who can set strategy, build and manage the plans with help from AI, agencies and contractors as needed.

Requirements

Demonstrated ability to use AI to scale digital programs while maintaining quality
5+ years of experience in Growth/performance marketing with ownership of targets and budgets.
Proven ownership of a website as a growth lever
SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy.
Knowledge of digital and measurement tools
Analytical rigor (knows what moved the metric and why)
Technical fluency (can partner with Eng and understand constraints/tradeoffs)
Content + creative performance instincts
Operational excellence

Responsibilities

Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency.
Lead full-funnel strategy: acquisition → conversion → closed won signals for a sales led growth motion.
Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement.
Manage the web roadmap: performance, information architecture, tracking instrumentation.
Own performance across relevant channels: search, social, ads, and more as relevant.
Build a creative performance system: testing hooks, offers, formats, and landing pages
Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates.
Use funnel analytics + user insights to find friction and optimize UX
Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions.
Optimize for AI search and answer engines and “best answer” visibility.
Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards.
Partner with data/RevOps on lead Lead quality, pipeline and attribution