Growth Data Scientist — Measurement Lead
About The Position
NewsBreak is seeking a Growth Data Scientist — Measurement Lead to join their team. This role is crucial for optimizing the company's hyper-local product by designing and implementing incrementality tests and geo-tiered bidding strategies. The goal is to ensure budget is allocated efficiently and effectively, preventing waste on non-incremental activities. The position is independent of the media-buying team to ensure focus on strategic measurement rather than daily campaign management. The role will involve designing and executing geo holdouts and other lift tests, developing DMA-level LTV modeling and geo-tiered bidding, defining the objective function and decision rules for an agentic bidding system, and establishing success criteria for product experiments. This role will support both paid and organic growth teams.
Requirements
- Hands-on incrementality / geo-experiment experience is required; familiarity is not enough; you've designed and run them
- 4–8 years in marketing or growth analytics
- Fluent with MMPs, clear-eyed about attribution's limits, has built LTV models
- Strong SQL and Python
Nice To Haves
- Analytics support for $20M+ in annual spend
- Industry open — gaming, e-commerce, subscription, and fintech all transfer
Responsibilities
- Design, execution, and readout of geo holdouts and other lift tests
- DMA-level LTV modeling and geo-tiered bidding
- Define the objective function and decision rules for the agentic bidding system
- Establish success criteria and power requirements for product experiments, including local verticals
- Serve both the paid and organic growth teams
Benefits
- Discretionary bonus
- Options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
