Growth Data Scientist — Measurement Lead
About The Position
NewsBreak is seeking a Growth Data Scientist — Measurement Lead to join their team. This role is crucial for establishing incrementality testing and geo-tiered bidding strategies for a hyper-local product. The current bidding system is uniform nationwide, and an automated bidding system is under development. Without a reliable incrementality signal, this system risks shifting budget towards less incremental attributes, leading to significant annual efficiency losses. This position is designed to be independent of the media-buying team to prevent day-to-day campaign work from overshadowing core responsibilities. The role will focus on designing, executing, and analyzing lift tests, developing DMA-level LTV modeling, and defining the objective function and decision rules for an agentic bidding system. Success criteria for product experiments, including local verticals, will also be established. This role will provide support to both paid and organic growth teams.
Requirements
- Hands-on incrementality / geo-experiment experience is required — you've designed and run them
- 4–8 years in marketing or growth analytics
- Fluent with MMPs, clear-eyed about attribution's limits, has built LTV models
- Strong SQL and Python
Nice To Haves
- Analytics support for $20M+ in annual spend
- Industry open — gaming, e-commerce, subscription, and fintech all transfer
Responsibilities
- Design, execution, and readout of geo holdouts and other lift tests
- DMA-level LTV modeling and geo-tiered bidding
- Define the objective function and decision rules for the agentic bidding system
- Establish success criteria and power requirements for product experiments, including local verticals
- Serve both the paid and organic growth teams
Benefits
- Discretionary bonus
- Options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
