Growth Campaign Architect

Geoforce • Plano, TX

3d

About The Position

Geoforce is seeking a Growth Campaign Architect, a hands-on growth marketer responsible for the ideation, creation, launch, and optimization of integrated marketing programs. This role is crucial for driving measurable commercial impact, with accountability for qualified leads, marketing-originated pipeline, and marketing-originated bookings. The position spans three core growth motions: outbound and new-logo acquisition, customer lifecycle programs (expansion, cross-sell, upgrades), and partner marketing (new-partner acquisition and activation). Campaigns will be omnichannel, combining digital, paid media, email, social, landing pages, direct mail, print, field marketing, events, sales activation, and partner activation. The role involves close collaboration with Sales and partner teams to identify audiences, develop messaging, coordinate execution, and ensure follow-up. A key aspect is treating events as integrated campaigns, from pre-show attention to post-show follow-up. This is a hands-on role requiring the ability to ideate, write, build, launch, measure, test, learn, and improve, leveraging internal specialists, vendors, and partners.

Requirements

• 5+ years of experience in B2B growth marketing, demand generation, integrated marketing, field marketing, campaign marketing, or a closely related discipline.
• Demonstrated experience creating integrated, omnichannel campaigns across a mix of digital, paid, email, social, direct mail/print, field, event, sales, and partner channels that contribute to pipeline, revenue, or customer growth.
• A hands-on builder mentality and the ability to translate strategy into execution without relying primarily on delegation.
• Strong visual instincts and a high standard for messaging, design, branding, and creative execution.
• Experience building integrated, omnichannel campaigns across a mix of digital, paid, email, social, direct mail/print, field, event, sales, and partner channels.
• Meaningful experience using AI and GenAI tools in day-to-day work.
• Strong working knowledge of CRM and marketing automation platforms, campaign tracking, attribution, and funnel management; Salesforce and Pardot experience is strongly preferred.
• Strong analytical instincts and comfort using campaign, funnel, pipeline, and revenue data to set targets, diagnose performance, and make decisions.
• Confidence working directly with sellers, prospects, customers, executives, and external partners.
• Experience supporting tradeshows, field events, or other in-person marketing activations with energy and a smile.
• Strong project-management skills and the ability to manage multiple parallel campaigns, stakeholders, deadlines, and priorities.
• A bias for action and the judgment to know when to analyze further and when to build, test, and learn.
• Willingness to travel.

Nice To Haves

• Experience in B2B SaaS, IoT, industrial technology, energy, construction, equipment, logistics, or related industries.
• Experience with account-based marketing or highly targeted outbound programs.
• Experience with direct mail, gifting, experiential, or unconventional campaign concepts.
• Experience with partner or channel marketing, including partner acquisition, enablement, or activation.
• Experience managing agencies, freelancers, printers, fabricators, event vendors, or other external resources.
• Content creation or multimedia design skills, including tools such as Adobe Creative Suite or Canva, video, photography, presentation design, or lightweight web/landing-page development.
• Industry experience is helpful. Curiosity, judgment, creativity, learning velocity, and execution matter more.

Responsibilities

• Own campaign performance against targets for qualified leads, marketing-originated pipeline, and marketing-originated bookings, and use those results to guide optimization and future investment.
• Architect targeted campaigns around specific accounts, industries, use cases, customer segments, and commercial priorities.
• Work closely with sellers and partners to understand differentiation for their prospects, customers, territories, pipeline, and growth opportunities.
• Build campaigns across three core growth motions: outbound/new-logo acquisition; customer lifecycle programs including expansion, cross-sell, and upgrades; and partner marketing including new-partner acquisition and existing-partner activation.
• Own campaigns from concept through execution and measurement.
• Create omnichannel programs that span digital, paid media, email, social, landing pages, direct mail and print, field marketing, events, sales plays, partner activation, and other channels that fit the opportunity.
• Write compelling messaging across email, landing pages, direct mail, presentations, social, events, and sales materials.
• Own campaigns end-to-end — from audience, insight, offer, message, and creative concept through hands-on build, launch, measurement, and optimization.
• Use the channels that best fit the opportunity rather than defaulting to a predetermined playbook.
• Help develop and execute tradeshows, field events, customer experiences, and other activations that create measurable commercial impact.
• Use CRM, marketing automation, attribution, campaign analytics, funnel data, account intelligence, and seller or partner feedback to manage audiences, measure performance, and identify opportunities for improvement.
• Continuously test audiences, messaging, offers, channels, timing, and creative; use the results to determine what should be scaled, changed, or stopped.
• Develop and execute tradeshows, field events, customer experiences, and partner activations as integrated campaigns that create measurable commercial impact before, during, and after the event.
• Lead campaigns and events by assertively activating sellers, teammates, vendors, and other resources even when they do not report to you.
• Apply AI and GenAI tools to research, ideate, write, develop, personalize, analyze, and produce more effectively.

Benefits

• Competitive salary
• Company-sponsored health, dental, vision, life, and AD&D insurance
• 401(k) plan
• Flexible Spending Accounts and dependent care reimbursement
• Generous Paid Time Off and paid holidays
• Access to modern creative, marketing, data, and AI tools
• Collaborative, execution-focused culture with significant opportunity to learn and have visible impact
• Growth, for and at Geoforce

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed