Growth Associate Dallas/Fort Worth

UnitedHealth Group•Irving, TX

1d•$60,200 - $107,400•Onsite

About The Position

The Sr Market Practice Specialist (Sr MPS) is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to develop, coordinate and monitor tracking systems for event activities thru Salesforce, call center, lead assignments, and enrollment disposition. This position will work closely with corporate marketing staff, team members, field agents, and community partners to ensure there is full tracking for budget spend on all marketing events and develop reports to show cost per event, cost per lead and cost per sale. This position will be responsible to train agents and assigned team members to improve awareness of WellMed’s health care delivery system. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness. This position is based out of our Irving, TX office and requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

Requirements

3+ years of marketing project management, communications and/or marketing campaign development, and event planning experience
Experience with CMS guidelines and/or experience in a health care related field
Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
Current, valid driver’s license and reliable transportation
Ability and willingness to travel as determined by business need, up to 75%25 locally
Live in the DFW area
Ability to lift up to 25 pounds
Ability to push or pull heavy objects using up to 25 pounds of force
Ability to sit for extended periods of time
Ability to stand for extended periods of time
Ability to use fine motor skills to operate office equipment and/or machinery
Ability to receive and comprehend instructions verbally and/or in writing
Ability to use logical reasoning for simple and complex problem solving

Nice To Haves

5+ years of project management, communications and / or marketing campaign development and event planning experience
Proven bilingual (English/Spanish) fluency highly preferred

Responsibilities

Mentor/develop assigned team members; develop an agenda and conduct weekly/biweekly training sessions as appropriate, evaluate progress thru ridealongs and observation
Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
Gather market intelligence to facilitate marketing strategies and innovate new solutions
Represent the department in marketing and physician meetings
Collaborates with the market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate market leadership and obtains approval
Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system
Provides support to the clinics for events, training, and collaterals and other duties to be assigned
Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff
Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the WellMed health care delivery system
Completes all necessary reports and deliverables as requested by leadership according to established deadlines
Participates actively in staff and operational development meetings and training sessions
Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
Collaborates with outside vendors as needed to fulfill program initiatives
Ensures alignment between brand-building, positioning and direct-response objectives. Manages promotional campaigns through various media organizations to ensure the proper message is presented
Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements
Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership
Reviews bids from vendors, arranges purchase orders and evaluates the quality of vendor services
Performs all other related duties as assigned