Group Sales Manager (Business Development)

Denver, CO Corporate Office•Eau Claire, WI

66d•Onsite

About The Position

The Group Sales Manager is responsible for building and scaling Holiday Vacations’ external group sales program. This role focuses on identifying, developing, and managing strategic relationships with Holiday Vacations’ guests, travel advisors, affinity groups, clubs, content creators, and corporate clients. The Group Sales Manager serves as both a relationship builder and business developer, driving group travel revenue through guided tour offerings and collaborative cross-functional coordination. This position is responsible for all administrative duties related to the management of accounts. This role is ideal for a self-starter who thrives in a collaborative, innovative, and supportive company culture. Success in this position will be measured by revenue growth, guest satisfaction, and the ability to scale a sustainable group sales program.

Requirements

Bachelor’s degree in business, hospitality, tourism, or related field, or equivalent work experience required.
Minimum of five (5) years of sales experience required, with a strong preference for sales experience in the travel industry, particularly in tour operations or group travel.
Outbound business development experience is strongly preferred, including proactive lead generation, prospecting, and relationship cultivation.
Proven ability to manage a full sales cycle with a consistent track record of exceeding performance targets.
Excellent communication, negotiation, and presentation skills.
Detail-oriented with strong organizational and time-management skills.
Proficient in Microsoft Office, with experience using CRM platforms; preference given to candidates with HubSpot experience.
Willingness to perform independent travel for client meetings, FAM trips, and industry events.
Must have a distraction-free workspace/environment with space for a desktop computer with a monitor.
Must have a stable power source and internet connection, including a dedicated high-speed internet and ethernet connection.
Connection cannot be wireless, Wi-Fi extenders, Wi-Fi repeaters, or hotspots.
Ability to plug in your equipment to modem/router during work times.

Nice To Haves

Proficiency in Smartsheet and familiarity with Copilot or other AI tools is a plus.
Strong understanding of guided tours, FITs, and custom group packages.
Experience working with international tour products and multicultural clients.
Familiarity with key travel consortia and host agencies.

Responsibilities

Design and execute a growth-oriented group sales strategy aligned with annual revenue and passenger goals.
Develop and maintain strong relationships with Holiday Vacations’ guests, travel advisors, group organizers, and institutional partners to cultivate long-term partnerships.
Proactively identify and pursue new group business opportunities through outreach, referrals, trade events, and digital channels.
Create and deliver customized group proposals and agreements tailored to client interests and tour availability.
Collaborate closely with Product Development, Marketing, Guest Services, and Operations teams to ensure alignment across the group sales lifecycle.
Maintain accurate records of client interactions, proposals, and sales pipeline activity.
Track, analyze, and report group sales performance metrics and monitor industry trends to inform strategy adjustments.
Watch competitor activity and market trends to inform strategic adjustments and identify new opportunities.
Represent Holiday Vacations at trade shows, conferences, webinars, and other promotional events.
Provide exceptional service and support to clients throughout the entire sales and travel process, ensuring timely and professional communication with clients from proposal to post-trip follow-up.
Perform other duties as assigned.