Group Product Marketing Manager

Understood•New York, NY

1d•$155,000 - $170,000•Hybrid

About The Position

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. Having a shared commitment to our values is a key factor in any hire we make. We have five core values: Continuously learn. Act with intention. Champion difference. Inspire change. Grow together. Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential. To learn more about Understood, please visit: www.understood.org. The Group Product Marketing Manager (PMM) will help shape how our products evolve and are represented in the market, including collaborating on market research & competitive analysis, informing product messaging, feature development & prioritization, positioning, messaging, naming, education, go-to-market strategy development & execution, and growth. Working with stakeholders across Marketing, Product, Content, Production, Partnerships, and Advancement, you will collaborate on executing activities that acquire and retain customers on their journey to being understood. You will generate high-impact ideas that support our objectives, lead complex cross-functional workstreams, clearly prioritize work, manage multiple projects simultaneously, and drive them to completion. Products you may touch include our main site – where personalized experiences, behavior change interventions, content & other resources live – the Understood app, and our podcast network. You’ll support the growth and evolution of existing products, as well as the development and launch of new products like behavior change interventions, a clinical term for treatments that help shift behaviors for our users to create positive, lasting change in their lives. Personalization and AI will be a core component of these offerings.

Requirements

Bachelor's degree and 7+ years of experience in product marketing (or comparable marketing and/or product experience), preferably at a tech start-up or direct-to-consumer (DTC) digital-first brand.
Owned projects or workstreams end-to-end.
May have some experience leading a small team or a project team.
Ability to distill research and data into actionable insights, and apply them to decision-making, segmentation, messaging, and strategic planning.
Own specific projects and workstreams within a team.
Translate team priorities into purposeful, mission-oriented plans for your owned work.
Solve operational and tactical problems within your projects.
Partner with other teams and functions where the work overlaps.
Skilled at influencing and aligning with key stakeholders.
Make tradeoffs within owned projects.
Build trust with senior partners through clear communication and reliable delivery.
Serve as a subject-matter expert to the team and mentor junior teammates.
Communicate clearly with teammates, your manager, senior leaders, and cross-functional partners.
Adapt to the audience.
Lead working sessions, are a strong presenter, and present work to leadership when needed.
Comfortable with both long-form material (e.g., case studies and white papers) and concise content (e.g., one-pagers and webpages).
Use data to develop insights and make decisions within owned projects and workstreams.
Plan and run complex multi-stakeholder projects and workstreams end-to-end.
Set milestones, manage risk, and coordinate the work of contributors under tight deadlines and with quick turnaround times.
Apply AI tools to improve output and efficiency within owned projects.
Evaluate where AI adds value in the work and share good practices with the team.
Take ownership and deliver high-quality work.
Proactively identify improvements to processes or workflows.
Respond to challenges with adaptability.
Share knowledge to help others succeed.

Nice To Haves

Experience marketing podcasts: Proven track record of scaling listenership and developing launch strategies for podcasts, as well as a deep understanding of podcast analytics.
Prior experience working with/alongside social impact organizations, non-profits, or the education sector
Experience leading product naming or messaging development exercises
Deep familiarity with marketing automation, project management, technical product development processes, and campaign measurement

Responsibilities

Develop product marketing strategies based on insights, and aligned with content and product strategies, to achieve defined success metrics tied to broader organization objectives
Create and execute campaigns using marketing levers, channels, and tools that will most effectively reach and communicate to a defined target audience
Own and maintain evergreen marketing strategies for select products in our portfolio
Partner with analytics to set target metrics for each campaign and/or initiative that ladder up to organizational goals
Collaborate with key stakeholders to develop product positioning and messaging that articulates a compelling value proposition and product narrative
Influence product development by understanding the user’s needs and their journeys, supporting the creation of an intervention product portfolio with a focus on early involvement through research, message testing, segmentation, and persona development
Partner with the Advancement team to refine the donation messaging strategy across the product portfolio and drive donations from existing users through research, testing, and optimization
Develop content for internal and external use, including product collateral, web pages, case studies, blog posts, emails, app store listings, FAQs, and more
Be an internal product evangelist, including socializing product/content roadmaps and being a connector between the Product team and Marketing