Group Product Manager, Upstream Marketing

Edwards Lifesciences•Irvine, CA

2d•Onsite

About The Position

Group Product Manager, Upstream Marketing-TMTT Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. As we prepare for the next phase of growth for EVOQUE, we are seeking an experienced upstream marketing leader who brings deep strategic marketing capability, cross‑functional influence, and the ability to drive clarity and progress in ambiguity. This is a high‑ownership role designed for a proactive, seasoned marketer who can immediately lead key NPD, strategy, and VOC workstreams. Position Summary: Develop and execute the upstream product marketing strategy for the EVOQUE TTVR portfolio. Engage cross‑functional partners including R&D, Clinical, Global Marketing, and regional commercial teams to define market needs, shape product strategy, and influence new product development. Your contributions in this role will directly impact the evolution of TR therapy and Edwards’ leadership in this emerging space. This is an on-site role based in Irvine, CA

Requirements

Bachelor's Degree or Equivalent in related field, minimum 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required OR Master's Degree or equivalent in related field, 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred
Certification in related discipline Required

Nice To Haves

Experience in upstream marketing
Proven successful project management skills
Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Expert understanding of related aspects of marketing concepts and principles
Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Responsibilities

Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Conduct in‑depth competitive landscape and clinical evidence assessments to guide strategy.
Translate insights into clear value propositions, claims, and product positioning.
Influence R&D priorities through strong understanding of market dynamics, workflows, and customer pain points.
Act as a connector across R&D, Clinical, Regulatory, Quality, HEOR, Medical Affairs, and Global Marketing.
Identify issues and risks early; bring forward solutions and drive alignment through collaborative leadership.
Lead early commercialization planning, including messaging frameworks and evidence strategy inputs.
Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
Drive labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
Develop IFU required for regional product approvals for major product launches or programs and initiatives
Define and build a body of clinical and economic evidence that supports the regional value proposition
Manage budgets related to product line, campaigns and projects
Lead significant process or corporate initiatives that impact and bring value to the marketing organization
Other Incidental Duties