Global Upstream Marketing Manager - Remote

Dentsply Sirona, Inc

1d•$150,000 - $165,000•Remote

About The Position

Wellspect Healthcare is a leading global provider of innovative medical devices that help people suffering from urinary retention or chronic constipation. More than 1 000 employees around the world are dedicated to making a difference to people who need our products and services. Wellspect is one of the worlds’ leading manufacturers of intermittent urinary catheters, with LoFric® as the most known brand. As a help to those with chronic or severe constipation Wellspect has developed what likely is the world’s most advanced irrigation system, Navina™, combining a high degree of user convenience, clinical effectiveness and connectivity into one smart system. Wellspect strives to become climate neutral and leave the smallest possible environmental footprint. The company, with headquarters in Mölndal, Sweden, is present in more than 30 countries, and part of Dentsply Sirona, the worlds´ largest manufacturer of professional dental technologies. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Visit www.wellspect.com and www.dentsplysirona.com for more information. Job Summary: As Global Upstream Marketing Manager for Urinary Incontinence your mission is to lead the activities to develop, launch and maintain the UI product portfolio over time, making sure our products bring commercial value. As such, you have an overall responsibility of said product(s) during the whole product life cycle. Together with colleagues within Upstream UI team you are the marketing and commercial fuel for development and innovation, you are the commercial lead in NPD projects and involved throughout the whole phase gate processes until completion of successful product launches. You will conduct market research, act as the voice of the customer (VOC), and collaborate with downstream marketing, commercial ops, clinical, and market access teams to gather intelligence and develop business cases and Go-to-Market (GTM) strategies. You will define brand architecture, develop pricing strategies, and drive global launch plans in partnership with cross-functional teams.

Requirements

An academic background (M.Sc./B.Sc.) in Product Management, Business economics, Marketing or equivalent relevant experience.
At least 10 years of experience working in/with product development and/or product management and/or innovation processes, marketing and/or sales.
Full command of the English language
Have multinational company experience preferably from medical device sector or pharmaceuticals.
Analytical Thinking: Ability to gather, analyse, and interpret market data and customer feedback to identify opportunities and trends. Strong understanding of customer needs.
Decision-Making: Ability to evaluate different business scenarios and outcomes based on market and competitor intelligence. Confidence and skill in making informed decisions that balance short-term goals with long-term objectives.
Market Awareness: In-depth knowledge of the industry, competitors, and market trends, allowing you to adapt strategies proactively. Curiosity continually seeking out new knowledge and adapting to changes market and strategies evolve.
Collaboration: Strong interpersonal and operational skills to work cross-functionally across departments, aligning marketing, sales, and operations teams to gather insights and ensure the successful execution of global launch plans and market readiness.
Strategic Thinking: Ability to translate market and competitive insights into actionable strategies that guide product development and commercialization.
Communication: Clear and effective communication skills to convey insights, feedback, and recommendations to cross functional teams.
Business Acumen: Understanding of financial modelling and business case development to evaluate the commercial viability of NPD projects.
Branding: Proficiency in defining and developing cohesive brand identities for individual products and entire portfolios.

Responsibilities

Overall responsibility of development and maintenance of the UI product portfolio.
Fuel the WHC innovation team with ideas to develop the UI product portfolio to grow commercial value (30% of time).
Conduct relevant market research and serve as the voice of the customer to efficiently drive and steer the commercialization in NPD projects.
Stay up to date on industry trends and competitor products and activities through collaborate within commercial org and MAMA.
Collect intelligence from and engage with commercial organisation to provide input on needs, product upgrades, portfolio gaps, and funnel these to ConDev team.
Lead the commercialization of new products within NPD process, from NPD initiation until successful launch.
Own NPD Business Case together with finance and project leaders.
Develop, manage and ensure the accuracy of product claims matrix, handle the associated approval process and routing.
Define brand architecture and product positioning for respective products and work in partnership with central downstream marketing to develop a cohesive brand identity.
Establish pricing strategies for respective products.
Develop and oversee the execution of global launch plans.
Manage the entire product portfolio lifecycle, ensuring that product development, upgrades, and phasing out are aligned with market needs.
Serve as the owner of product data sheets, ensuring accuracy and managing the LRC process and routing for all relevant products.
Act and serve as the product expert internally and externally, meaning be the go-to person for product-related questions, providing e.g. expert opinions for product/portfolio related questions, provide support in the form of train the trainer for your product(s) etc.
Championing the Wellspect Culture Vision.