Senior Manager, Upstream Product Marketing - UroLift

Teleflex•Phoenix, AZ

14h•$140,000 - $150,000

About The Position

The Sr. Manager, Upstream Product Marketing - Urolift is a key member of the Marketing team supporting the Teleflex Interventional Urology Business Unit (IUBU). This role is responsible for leading upstream product strategy by bringing the voice of the physician and patient into product planning and development. The Upstream Sr. Product Manager identifies market opportunities and unmet needs, partners cross-functionally to define differentiated products and clinical solutions, and works closely with Downstream Product Marketing to enable successful commercialization. This role is primarily focused on upstream strategy, portfolio planning, and development through launch readiness, with downstream execution and in-market lifecycle management owned by the Downstream Product Marketing team.

Requirements

Bachelor’s Degree or equivalent required.
Minimum of 8 years of marketing experience in the medical device industry, with demonstrated experience in product marketing
Proven strong organizational and communication skills
Ability to build relationships with commercial sales teams and physicians
Ability to lead and contribute to interdisciplinary teams with demonstrated results
Demonstrable ability to execute projects within timeline and budget
Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint

Nice To Haves

MBA preferred.
Knowledge of urological treatments, relevant anatomy, procedures, and clinical needs
Knowledge of the medical device registration and approval process in the United States, Europe, and other international markets
Creative problem solving, including excellent analytical skills and the ability to take on complex, ambiguous problems, break them into smaller components and find solutions
Ownership mentality including the ability to take ownership of projects and drive towards goals in a fast-growing, start-up environment
Self-motivated and excellent project and time management skills with a passion for learning and making an impact
Proven ability to act as a business partner and effectively communicate internally and externally at all organizational levels
Demonstrate a “Field Focused” style by co-traveling with reps, attending and participating in training workshops, etc.
Ability to meet with customers at hospitals and to be a member of a credentialing agency
Experience with innovative Class II or Class III medical devices a plus

Responsibilities

Lead the development of the 5+ year product strategy and pipeline roadmap for the UroLift franchise, including procedural solutions and accessories
Define product release plans and feature prioritization based on customer value, business impact, and development feasibility
Assess market trends, competitive dynamics, and adjacent market opportunities to inform portfolio strategy
Develop and maintain business cases and financial models (revenue, profitability, NPV) for funded and pipeline initiatives
Drive portfolio prioritization and investment recommendations across exploratory and funded projects
Plan and manage annual Upstream Marketing OPEX for UroLift pipeline programs
Partner with Downstream Product Marketing to identify and support SKU rationalization aligned with product lifecycle strategy
Lead qualitative and quantitative research to capture physician and patient insights across the U.S. and key OUS markets
Partner with Global Portfolio and OUS marketing stakeholders to ensure geographic priorities reflect both customer and business needs
Translate customer and market insights into clearly defined product requirements, value propositions, and opportunity assessments
Establish and maintain relationships with clinician KOLs and internal medical and clinical stakeholders
Provide upstream marketing leadership across the product development lifecycle, partnering with R&D, Medical Affairs, PMO, Commercial, and cross-functional teams
Ensure marketing-related deliverables are completed on time and aligned with development phase requirements
Support design validation, usability testing, and market acceptance activities to confirm customer and clinical needs are met prior to Downstream handoff
Develop demand forecasts for products in development to support supply chain planning and pre-commercial readiness
Support pre-commercial S&OP planning through forecasting input and scenario modeling prior to market launch
Provide upstream strategic input to Downstream Product Marketing on launch strategy development, pricing recommendations, and value-based rationale
Contribute to the development of key messaging and educational materials to support product adoption at launch
Maintain portfolio- and project-level dashboards and provide regular updates to leadership to support decision-making