Group Product Manager, Ads Product & Platform

ServiceTitan • US CA Remote, CA

3d • $185,300 - $247,800

About The Position

ServiceTitan is seeking a Group Product Manager to lead their Ads product and platform. This role involves end-to-end ownership, from campaign creation and budget management to tracking infrastructure, attribution, and measurement. The position is highly strategic, focusing on how tens of thousands of home-service businesses can discover, acquire, and retain customers through paid media. It sits at the intersection of performance marketing and AI, with a mandate to disrupt the traditional ads stack with AI-native features and establish ServiceTitan as an authority on AI Engine Optimization (AEO) for the trades. The role also includes managing a senior Product Manager with potential for team growth.

Requirements

• 8–10+ years of product management experience, with significant tenure in ads, martech, or performance marketing platforms.
• Deep SaaS background; experience in vertical SaaS is strongly preferred.
• Proven track record shipping sophisticated ads or marketing technology products at scale (campaign management, programmatic, attribution, or analytics).
• Prior people management experience; ability to coach and develop Product Managers.
• Expert-level fluency in the current digital advertising landscape: Google Ads (search, PMax, LSA), Meta, programmatic display, and the attribution ecosystem (GA4, third-party MMPs, server-side tagging).
• Hands-on familiarity with AI Engine Optimization concepts.
• Comfortable reading data pipelines, reviewing API specs, and translating between business requirements and technical implementation.
• Strong quantitative instincts; ability to define success metrics and interpret data.
• Experience disrupting products with AI-driven capabilities.
• Ability to hold strong opinions loosely and adapt based on data.
• Ability to thrive in domains undergoing rapid change with incomplete maps.
• Clear communication skills, both written and verbal, and the ability to make complexity legible to any audience.

Nice To Haves

• Experience in home services, field services, or adjacent trades verticals.
• Familiarity with Local Services Ads (LSA) and Google Guarantee / screened provider programs.
• Background in building advertiser-facing analytics or reporting products.
• Experience working with clean rooms (Google ADH, AWS Clean Rooms) or privacy-preserving measurement frameworks.
• Prior experience at a company that monetizes through an ads marketplace (two-sided platform).

Responsibilities

• Own the full lifecycle of the ads platform: campaign management UI, budget pacing, creative management, and audience tooling.
• Define the roadmap for ad tracking and measurement, including pixel/tag infrastructure, server-side event pipelines, and clean-room integrations.
• Drive multi-touch attribution strategy across paid search, LSA, display, and emerging AI-powered placements.
• Architect integrations with Google Ads, Meta, Microsoft Advertising, and category-specific ad networks relevant to home services.
• Lead ServiceTitan’s AEO (AI Engine Optimization) strategy to help customers be discovered and recommended by AI-powered search engines, voice assistants, and LLM-driven referral surfaces.
• Identify and ship AI-native capabilities within the ads platform, such as predictive bid optimization, AI-generated ad copy, smart budget allocation, and automated campaign health scoring.
• Stay ahead of the rapidly evolving landscape of AI in search and local discovery.
• Define and own the measurement framework, including ROAS, CPL, LTV-adjusted ROI, and incrementality testing across channels.
• Build reporting surfaces that provide customers with a single source of truth for organic and paid performance.
• Partner with Data Engineering to ensure event collection, identity resolution, and attribution models are privacy-compliant and future-proof.
• Manage and mentor a PM team, including a senior PM, setting clear goals and fostering their growth.
• Partner with Engineering, Design, Data Science, and Go-To-Market teams to ensure quality and speed in product delivery.
• Represent Ads in executive reviews, translating complex technical trade-offs into clear business narratives.

Benefits

• Flexible time off
• Learning and development opportunities
• Comprehensive onboarding program
• Leadership training
• Peer-nominated awards
• Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents)
• FSA and HSA
• 401k match
• Telehealth options including memberships to One Medical
• Parental leave and support
• Up to $20k in fertility services (IUI and IVF), surrogacy, and adoption reimbursement
• On-demand maternity support through Maven Maternity
• Free breast milk shipping through Maven Milk
• Pet insurance
• Legal advisory services
• Financial planning tools

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed