Group Product Director, Professional Promotion Marketing, Lung Cancer
About The Position
Johnson & Johnson is recruiting for a Group Product Director (GPD), Professional Promotion Marketing, RYBREVANT Faspro™ and LAZCLUZE® located in Horsham, PA. This position is a critical part of the U.S. Lung marketing team. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strategies. This role will function as a leader on the Lung marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the Lung portfolio.
Requirements
- A minimum of a BA/BS required; MBA preferred.
- Minimum 8 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 3 years demonstrated marketing experience and proven performance is required.
- Demonstrated in-line marketing experience and success is required.
- Prostate/Oncology experience preferred.
- Demonstrated people management experience is required.
- Sales and/or Sales leadership experience is preferred.
- Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
- Demonstrated ability to think strategically and challenge the status quo.
- Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
- Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.
Nice To Haves
- Prostate/Oncology experience preferred.
- Sales and/or Sales leadership experience is preferred.
- Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred.
- Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.
Responsibilities
- Lead development of short- and long-term professional marketing strategies and tactics for RYBREVANT Faspro™ and LAZCLUZE® therapy, establishing it as 1L treatment in EGFR positive mNSCLC, Exon 19 deletion and L858R substitution. Set clear strategy to optimize execution.
- Deliver enhanced, simple & competitive messaging to drive faster 1L adoption of our regime.
- Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
- Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
- Lead a competitive media & digital strategy and asset creation for HCP audience, inclusive of setting a new standard in evolving our Marketing ways of working, aligned with “ai” driven capabilities
- Manage budget, including all aspects of agency and media spend.
- Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
- Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
- Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
- Partner with Sales Training on product training requirements and execution to the field.
- Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
- Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
- Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
- Develop, retain, and motivate direct reports.
Benefits
- Inclusive work environment
- Respect for diversity and dignity of employees
- Recognition of employee merit
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What This Job Offers
Job Type
Full-time
Career Level
Manager
