group manager, marketing - Brand Strategy & Experience

Starbucks Coffee Company•Seattle, WA

1d•Onsite

About The Position

As a Group Manager of Brand Marketing – Brand Strategy & Experience, you lead work that shapes the long-term future of the Starbucks brand while ensuring it shows up clearly and consistently in the world today. In this highly visible leadership role, you define brand direction, build enduring brand foundations, and guide how those ideas are activated across experiences, touchpoints, and moments that matter to customers. You operate at the intersection of strategy, business, creativity, and execution, influencing across a complex organization to ensure the brand remains relevant, coherent, and unmistakably Starbucks. You are a trusted thought partner to senior leaders, a strong people leader, and a steward of one of the world’s most iconic brands.

Requirements

6–10+ years of progressive experience in marketing, product, or brand management, with a proven track record of driving business growth.
3+ years of experience leading and developing teams, with demonstrated success in managing people, developing talent, and fostering high performance.
Skilled in setting strategic direction and translating insights into actionable marketing plans that influence customer behavior at scale.
Proven ability to lead complex, cross-functional initiatives with multiple stakeholders in fast-paced, matrixed environments.
Executive-level communication and storytelling skills, with the ability to influence senior leadership and drive alignment.
Bachelor’s degree or equivalent experience
Adept at navigating ambiguity and making high-impact decisions under pressure.
Deep understanding of consumer behavior, market dynamics, and brand positioning to inform long-term strategy.

Nice To Haves

MBA preferred.

Responsibilities

Develop and steward long-term brand strategy, ensuring clarity, consistency, and relevance across the enterprise.
Build and evolve a multi-year brand roadmap that aligns business priorities with brand ambition and customer needs.
Translate strategy into clear frameworks, principles, and guidance that teams around the world can confidently activate.
Identify future opportunities for growth and evolution, helping shape where the brand should go next.
Elevate the Starbucks brand across touchpoints by bringing our new brand world and brand expression to life across the enterprise and around the world.
Lead the translation of brand strategy into clear direction that enables consistent, high-quality expression across markets, platforms, and moments.
Partner closely with cross-functional teams to ensure brand expression shows up powerfully and cohesively in customer experiences.
Continuously assess how the brand is showing up in the world and evolve approaches to strengthen relevance, resonance, and long-term brand equity.
Drive alignment across Marketing, Product, Studio, Operations, and Global partners to deliver cohesive brand experiences.
Lead through influence in a matrixed organization, building trust and momentum across diverse stakeholders.
Present brand strategy, roadmaps, and recommendations to senior leadership with clarity and confidence.
Facilitate effective communication and collaboration across teams to support a unified, elevated brand experience.
Build, lead, and inspire a high-performing team, providing mentorship, guidance, and development opportunities.
Foster a culture of belonging, creativity, and accountability, encouraging innovation and continuous improvement.
Model leadership behaviors grounded in Starbucks Mission and Values, promoting integrity, respect, and excellence.
Drive team engagement and performance, celebrating achievements and cultivating a shared passion for brand building.

Benefits

medical
dental
vision
basic and supplemental life insurance
voluntary insurance benefits
short-term and long-term disability
paid parental leave
family expansion reimbursement
paid vacation from date of hire
sick time (accrued at 1 hour for every 25 hours worked)
eight paid holidays
two personal days per year
participation in a 401(k) retirement plan with employer match
a discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
incentivized emergency savings
financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
student loan management resources
access to other educational opportunities
backup care
DACA reimbursement