Group Events Manager

Nekoosa, WI

6d•Onsite

About The Position

The Group Events Manager plays a pivotal role in organizing and executing special events for large groups, corporate outings, tournaments, and VIP experiences. This position ensures that guests receive exceptional customer service that meets or exceeds their expectations while also driving revenue growth through strategic sales initiatives. Key responsibilities include managing group reservations, responding to leads, building event packages, producing month-end reports, and cultivating new business opportunities. The Group Events Manager also focuses on maintaining strong relationships with the resort’s existing client base, ensuring repeat business and long-term partnerships. Additionally, this role involves leading the Group Services team, collaborating with the Sales and Marketing department to develop business strategies, and promoting winter season amenities to maximize revenue through upselling of the resort’s products and services. By combining operational excellence with sales and marketing expertise, the Group Events Manager enhances the overall guest experience while contributing to the resort’s financial success.

Requirements

Proven experience in event management, group sales, or hospitality sales, preferably within the resort or luxury hospitality industry.
Demonstrated ability to lead, mentor, and motivate a team, ensuring the achievement of sales and event goals.
Exceptional interpersonal and communication skills, with a strong customer service focus.
Proactive, detail-oriented, and innovative in problem-solving and business development.
Strong proficiency in Microsoft Office Suite (Word, Excel, Outlook) and CRM/event management software (such as Revinate, Delphi, Opera, or Salesforce preferred).
Ability to work flexible hours, including evenings, weekends, and peak event periods.
Highly organized, deadline-driven, and skilled in multitasking.
Professional demeanor, high emotional intelligence, and a positive attitude.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field preferred.

Responsibilities

Perform all functions of a Groups Event Coordinator while providing leadership and strategic oversight.
Support large group reservations and events across all resort seasons, ensuring seamless execution.
Document group requests and accurately organize all required booking documents.
Maintain assigned leads, ensuring all steps of the booking and contract processes remain up to date.
Compile reservation details into well-structured written proposals, ensuring accuracy and completeness.
Secure signed contracts and deposits within established timeframes to finalize bookings.
Establish and maintain an organized system for gathering and tracking all group reservation details, including room reservations, tee times, caddie requests, dining arrangements, and event logistics.
Outline and communicate details of large group reservations, events, and tournaments to relevant departments to enhance collaboration and execution.
Foster strong relationships with internal teams, particularly customer-facing staff, to ensure exceptional guest experiences.
Conduct engaging and professional orientations and tours for guests, providing them with comprehensive information on resort facilities, amenities, services, and policies.
Address customer inquiries and resolve complaints efficiently and professionally, following established policies.
Develop a broad understanding of other key departments, including Golf Operations, Caddies, Retail, Food & Beverage, and Hotel Operations, to maximize upselling opportunities and fulfill special guest requests.
Monitor guest activities, satisfaction, and event execution during their stay, proactively addressing any concerns.
Audit folio statements throughout the event to ensure billing accuracy and oversee the timely collection of final payments for Master folio invoices.
Oversee event logistics, ensuring all final arrangements are meticulously executed.
Be present during key moments of group events, determining the most strategic times to interact with guests and optimize their experience.
Assist in generating detailed month-end reports and other requested reports to support business analysis and forecasting.
Assist in developing, pricing, and managing event packages to increase bookings and enhance the guest experience.
Collaborate with the Revenue and Marketing teams to optimize sales funnels, promote winter season amenities, and cultivate relationships with new and returning clients.
Stay informed of industry trends and competitor offerings to identify opportunities for growth and differentiation.
Perform other duties, as assigned.