Group Downstream Marketing Manager, Acute

Abbott • Pleasanton, CA

8d • $129,300 - $258,700 • Onsite

About The Position

Abbott is seeking a passionate, experienced strategic medical device marketing leader to join our Heart Failure team in Austin, TX. This role is within the US Heart Failure business, focusing on Abbott's CardioMEMS portfolio. The position is responsible for driving tactics for market development and penetration, requiring strong communication across various departments including Training and Education, Global Marketing, Sales, Customers, and Leadership. The ideal candidate will possess strong clinical and competitive acumen and ensure market needs are accurately represented.

Requirements

• Bachelor's degree in business, science/engineering, nursing, or equivalent
• 10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent
• 3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred
• Extensive experience including launch of US medical products
• Strong interpersonal and people management skills
• Strong analytical and project management skills
• Must demonstrate ability to effectively prioritize projects that align with corporate priorities
• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
• Multi-tasks, prioritizes, and meets deadlines in a timely manner
• Strong organizational, planning, and follow-up skills and ability to hold others accountable
• Ability to work in a highly matrixed and geographically diverse business environment
• Ability to work effectively within a team in a fast-paced changing environment
• Ability to maintain regular and predictable attendance

Nice To Haves

• MBA preferred
• Cardiology experience, especially within the heart failure space
• Field experience a plus
• Experience working in a broader enterprise/cross-division business unit model preferred

Responsibilities

• Leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the US marketing organization.
• Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives.
• Conducts regular performance assessments.
• Executes global product launch planning, including business objectives, product positioning, and key selling messages.
• Leads cross-functional teams to develop revenue growth programs, competitive insight, and proactive positioning.
• Manages monthly, quarterly, and annual budgets.
• Effectively allocates resources to meet established business goals.
• Leads planning activities including development and execution of product commercialization strategies and tactics.
• Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies.
• Focal point for the Heart Failure team with regard to CardioMEMS product and market knowledge, planning/execution, and achievement of business objectives.
• Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives.
• Establish Marketing project priorities and allocate resources and workload.
• Competition and positioning: thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer.
• Ensure appropriate training and education is provided to those personnel involved in the use or application of division products.
• Develop and execute marketing strategies through cross-divisional collaboration, planning, and influence.
• Analyze results of executed strategies to assure achievement of company sales and profit objectives.
• Work with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s Heart Failure franchise, including clinical research and publications.
• Train, coach, mentor, and evaluate team members and support group personnel to enhance the probability of successful project completion.
• Prepare and manage annual department budget.
• Hire and retain a diverse, highly qualified staff and provide ongoing performance feedback. Set goals aligned to department plans and manage execution through coaching and mentoring.
• Maintain a safe and professional work environment.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Perform other related duties and responsibilities, on occasion, as assigned.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior