Group Director, Growth Audiences

dentsu•New York, NY

2d•$136,000 - $200,000•Remote

About The Position

The Group Director, Growth Audiences serves as a strategic leader dedicated to driving audience-led growth for key client accounts. This role owns the development and ongoing optimization of audience systems that connect business challenges to actionable planning and measurement decisions, translating insights into refined media strategies that deliver measurable business outcomes. This individual is both a trusted client advisor and a strategic problem-solver, accountable for ensuring audience thinking shows up as clear, differentiated experience and media choices. The role sits at the intersection of strategy, media, data, and analytics, with a strong emphasis on iterative optimization and accountability to client business outcomes.

Requirements

10+ years of experience in audience strategy, growth strategy, media strategy, or data-driven marketing within client-facing environments.
Deep expertise in developing audience systems, including audience definitions, prioritization frameworks, and translating audience insights into media strategy.
Strong experience in performance measurement, analytics, and using data to optimize marketing strategies and inform decision-making.
Demonstrated ability to translate audience insight into clear media and experience decisions that shape channel roles, messaging strategy, and performance optimization.
Fluency across the media, data, and technology ecosystem, with the ability to navigate platform constraints, addressability considerations, and measurement approaches.
Proven success as a trusted senior client advisor, skilled at building strong partnerships and translating complexity into clear, actionable direction for senior stakeholders.
Strong collaborative skills and ability to work effectively in a matrixed environment with planning, activation, and analytics teams.
Strategic storyteller comfortable with ambiguity, able to recommend bold directions, and driven to continuously improve approaches based on performance and learnings.
Ability to travel up to 10% as required to support client, team, and business needs (including travel for new business pitches).

Responsibilities

Own the development of growth audiences for assigned accounts, identifying the set of audiences (1P and 3P) needed to solve specific client business challenges and growth objectives.
Establish clear audience definitions, priorities, and signal frameworks tailored to each client's business model, channels, and measurement capabilities.
Translate audience and data insights into consistent signal, platform data and audience targeting definitions across the paid media platforms.
Use audience data to develop and refine tiering strategies for local media applications of overall growth audience system.
Ensure audience insights directly inform media planning decisions, including channel prioritization, media platform prioritization, messaging direction, journey design, and performance benchmarks.
Maintain audience systems and related outputs, ensuring they remain current, accurate, and consistently applied across planning and activation.
Partner with Analytics on audience-focused measurement frameworks and monitoring processes that connect audience performance to business outcomes and media effectiveness.
Analyze audience performance results on an ongoing basis to identify refinements, optimization opportunities, and learnings that inform audience and media evolution.
Drive iterative improvements to audience definitions, media plans, and targeting strategies based on in-market learning and changing client business needs.
Clearly communicate audience performance insights and recommendations to clients and internal teams, translating data into actionable strategic direction.
Act as a strategic partner to clients, deeply understanding their business model, growth priorities, and audience challenges.
Identify opportunities to expand scope and deepen partnerships through strategic recommendations, innovation, and thought leadership.
Ensure delivery of consistently high-quality, insight-driven work that demonstrates clear connections between audience work and business outcomes.
Partner with planning, activation, and measurement teams to ensure audience thinking is embedded in strategy development, media execution, and measurement frameworks.
Guide audience-led ways of working within assigned accounts, demonstrating how consistent audience thinking drives better planning rigor and performance outcomes.
Collaborate with peers across the Growth Audiences team and broader dentsu X, sharing learnings and contributing to the evolution of audience approaches.