Group Director, Experience Strategy (Pharma Ad Agency Experience required)

EVERSANA INTOUCH•New York, NY

10d

About The Position

The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences, leading internal and external workstreams across individual brands and portfolios. As the day-to-day leads on their brands, Group Directors play a key role in relationship building and are self-aware, exceptional presenters and storytellers. This role is rooted in collaboration and adaptability across varied stakeholders, ensuring customer experiences meet business goals, user needs, and offer clients an innovative edge. The role involves leading the execution of core and advanced Experience Strategy deliverables, understanding end-user needs, ensuring alignment with brand strategy, determining omnichannel maturity, analyzing data for insights, supporting growth initiatives, and collaborating on new deliverables. A commitment to diversity, equity, and inclusion is also expected.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in Oncology is a must due to the client assignment
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks

Responsibilities

Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
Determine omnichannel maturity and enable transformation and modular readiness across brands
Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
Support manager and Experience Strategy leadership on organic growth and new business initiatives
Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned.