Group Director, Client Partner (Paid Search) - Contract

DEPT®

30d•Remote

About The Position

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. You are the driving force behind the success of paid search within the organization, with a deep understanding of strategy and the media landscape. Your leadership skills and technical expertise foster high-performing teams that exceed goals and consistently deliver strategic solutions. You are a master strategist, ensuring that every aspect of the organization flourishes, from staffing to client retention and profitability. You champion innovation, collaborate with partners to cultivate cutting-edge practices and lead the charge for profitable new business opportunities. As a coach, mentor, and leader, you nurture talent and build succession plans that ensure unwavering performance. You are shaping the paid search landscape and leaving an indelible mark of success on the organization. Group Directors are pivotal in the organization as the most senior leaders for paid search activation strategy. They deeply understand how it weaves within the integrated media ecosystem and are responsible for driving technical expertise and delivery excellence across all search channels. They successfully oversee a team of highly specialized paid search experts that operate towards DMUS standards and are committed to supporting career growth plans and ensuring the satisfaction of all team members.

Requirements

A minimum of 8 years’ paid search experience (spanning all core Ads & Facebook products) and a minimum 3 years of experience in a client-facing marketing role
Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
A deep understanding of Ads/Facebook Ads Manager and be skilled at effectively communicating paid search & social goals, targets, and tactics to clients and can get into the weeds when necessary.
The ability to audit an account and present actionable insights to a client
The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
To hold your own talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

Nice To Haves

The ability to identify upsell opportunities across all agency offerings and execute on those opportunities to grow revenue on existing clients
You are skilled at effectively communicating/teaching optimization tasks to multiple team members at once and have past experience managing managers
Successful track record of crafting and participating in sales pitches and audits
Proven prior work experience managing a P&L and hitting margin targets

Responsibilities

Work on new processes and initiatives that can be put forward within the org to meet group-wide goals
Proactively developing team staffing and growth plans to ensure their org can cover for any employee losses & new business opportunities while maintaining a balance of healthy team utilization.
Group Directors oversee paid search activation teams to ensure all accounts successfully surpass goals and that the activation teams provide proactive strategy.
Manages Directors, mentoring them into influential leaders who can own and grow their book of business and multi-layer team structure
Ensure all tracks within their org have both a high client retention and employee retention rate, identify core issues, proactively develop plans to mitigate issues from restructuring track staffing models, adjusting account teams, identifying skill gaps and up-leveling their employees, to re-evaluating client needs at an SOW/services level.
Actively involved in the pitch process for new business opportunities, owning staffing forecasting, populating the pricing tool, and ensuring healthy coordination with new business and finance to be able to staff, support, and service new business clients profitably
Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
Support client partners in managing client relationships as related to paid search strategy, team, and performance
Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals.
Manage recruiting & interview process with the recruiting team
Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly.