Graphic Designer - Seasonal Freelancer

OPTIDGE INC • Houston, TX

14d • Remote

About The Position

Optidge is seeking a Seasonal Freelance Graphic Designer to support their Paid Social and Paid Search teams. This role focuses on creating video and static ad content, primarily for the holiday season (October-December), with potential for extension. The designer will report to the Director of Paid Media and is ideal for someone with a few years of experience in graphic design, specifically creating ads for platforms like Instagram and TikTok. The position is for a freelancer located in Central or South America, offering up to 20 hours of work per week at a rate starting at $15 per hour.

Requirements

• At least 1 year of experience creating video and static content for Paid Social advertising, ideally for clients in the United States.
• Ability to analyze performance of advertising campaigns to identify trends and opportunities for improvement to apply on future campaigns.
• Resourcefulness in obtaining stock footage and images when client creative is missing or lackluster.
• Comfortable experimenting with AI-assisted design tools and emerging creative technologies to improve creative production, efficiency, and performance.

Responsibilities

• Create original graphic design items, including digital ads made of video or static images, working with a high attention to detail requiring minimal edits or revisions.
• Perform competitive and industry research to identify trending creative styles that inform asset development.
• Collaborate with Paid Media Strategists to analyze the performance of creative running in ad accounts to see what’s performing and what isn’t, what to duplicate, and what to not run again.
• Translate strategic direction into high-quality design concepts and original content by determining the ideal usage of color, text, font style, imagery, and layout within parameters of the client’s brand guidelines.
• Manage the design and uploading process for all project materials in multiple file formats including jpg, png, mp4, mov, and others.
• Complete onboarding, understand client operations, and begin work on first projects within the first month.
• Increase volume of ad projects completed and apply analysis from Strategists to identify new ads to create informed by client trends and what’s getting conversions or other positive KPIs within three months.
• Become a high-output designer needing minimal revisions, consistently working in accounts to generate engaging ad content within six months.

Benefits

• Individual growth plans that help you achieve your ideal career path
• Incredible company culture
• Balance freedom with responsibility
• Consultative, transparent, and communicative approach in both internal and client relationships
• Great career growth opportunity
• Direct access to agency leadership
• Graduate level university training

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed