Graphic Designer

Southern Tide•Greenville, SC

9d•Onsite

About The Position

The Social Designer is an integral member of the Creative Team, responsible for developing compelling, brand-right content for organic social media, with an additional responsibility for paid social advertising and broader digital creative needs. Creates compelling visual content and ensures all marketing assets are delivered accurately and on time. This is an onsite role, in Southern Tide's Greenville, SC office.

Requirements

Strong graphic design standards
Ability to work quickly and efficiently within the pace of social media
Knowledgeable about all product styles and features
Ability to understand key product stories, styles, and business-driving looks
Ability to ensure creative deliverables are developed, reviewed, approved, and available for timely activation
Ability to ensure all designs and social content align with brand standards
Ability to explore fresh, relevant ways for the brand to show up socially
Ability to retouch, edit, and process digital images for use across print and digital platforms, maintaining accuracy and efficiency throughout the postproduction workflow
Ability to organize, manage, and archive digital assets, tracking through the workflow process and maintaining strategic naming conventions
Ability to provide general support to the marketing team and related projects

Nice To Haves

Video editing for social media
Experience with emerging social formats
Experience using social performance insights to inform creative concepts

Responsibilities

Serve as a key creative resource for organic social, developing engaging, platform-native content that brings the brand, product stories, campaigns, and cultural moments to life.
Concept, design, and produce paid and organic social content across platforms and formats, including static posts, carousels, Stories, Reels, short-form video, animations, and other emerging social formats.
Edit video for social, including selecting clips, pacing, transitions, music/audio, text overlays, graphics, and other elements that increase engagement and strengthen storytelling.
Repurpose and reimagine existing campaign and brand assets into fresh social content while maintaining the integrity of the original creative.
Partner with social stakeholders to help develop and execute the organic social content strategy and calendar.
Use social performance insights and learnings to help inform future creative concepts and evolve the brand's organic social approach.
Create other digital content as needed including digital ads, banners, line books, and other materials guided by brand standards.
Maintain strong graphic design standards while working quickly and efficiently within the pace of social media.
Stay knowledgeable about all product styles and features to effectively communicate marketing messages.
Collaborate with eCommerce, Product and Marketing to understand key product stories, styles, and business-driving looks.
Support the social content calendar by ensuring creative deliverables are developed, reviewed, approved, and available for timely activation.
Ensure all designs and social content align with brand standards while continuing to explore fresh, relevant ways for the brand to show up socially.
Support broader Creative Team needs, including digital marketing assets, presentations, campaign extensions, retail marketing, sales materials, and other graphic design projects as needed.
Retouch (masking, color changes, shadow work, etc.), edit, and process digital images for use across print and digital platforms, maintaining accuracy and efficiency throughout the postproduction workflow when needed.
Organize, manage, and archive digital assets, tracking through the workflow process and maintaining strategic naming conventions.
Providing general support to the marketing team and related projects including tradeshows, photoshoot preparation, retail marketing, and sales meetings.