Graphic Designer

Brady CorporationMilwaukee, WI

About The Position

Brady Corporation is looking for a Graphic Designer. This person is a creative thinker with outstanding skills in both traditional and digital design. You bring a customer-centric, storytelling approach and a passion for creating seamless experiences across all touchpoints, specifically meeting the needs of our large distributor network of sellers and branches, across the US and Canada. You will design and maintain digital and print assets—such as sell sheets, brochures, flyers, ads, emails, and web banners—for the Brady brand. Many will be co-branded with distributor logos, calls to action, or part numbers. Partnering with marketing, sales, and creative teams, you will produce materials promoting Brady solutions to drive brand awareness, leads, and sales.

Requirements

  • Outstanding skills in both traditional and digital design.
  • Customer-centric, storytelling approach.
  • Passion for creating seamless experiences across all touchpoints.
  • Ability to meet the needs of a large distributor network of sellers and branches across the US and Canada.
  • Experience delivering assets across various channels (catalogs, flyers, banners, emails, sales tools).
  • Ability to turn around accurate design work quickly, incorporating feedback from peers and stakeholders.
  • Experience collaborating with marketing, channel management, and design colleagues.
  • Ability to advise stakeholders and recommend design solutions that drive brand and demand generation goals.
  • Ability to execute both data-driven production tasks and creative artistic projects.
  • Ability to adapt efficiently across diverse industries, target markets, and extensive product offerings.
  • Ability to partner with creative teams to maintain brand consistency across all deliverables.
  • Experience producing high-quality digital and print assets, including print and digital ads, co-branded and distributor-specific brochures and sell sheets, trade show signage and flyers, event and promotional flyers, web banners, articles, and emails, and product solution collateral for sales reps and distributor branches.
  • Experience adapting global and US marketing assets for the Canadian market to ensure cultural, legal, and commercial fit.
  • Experience managing English and Canadian French versions of materials, utilizing AI translation tools.
  • Experience maintaining Canadian content within a central repository.

Responsibilities

  • Design and maintain digital and print assets for the Brady brand, including sell sheets, brochures, flyers, ads, emails, and web banners.
  • Create co-branded materials incorporating distributor logos, calls to action, or part numbers.
  • Produce materials promoting Brady solutions to drive brand awareness, leads, and sales in partnership with marketing, sales, and creative teams.
  • Deliver assets across various channels such as catalogs, flyers, banners, emails, and sales tools.
  • Incorporate feedback from peers and stakeholders to produce accurate design work quickly.
  • Collaborate with marketing, channel management, and design colleagues.
  • Advise stakeholders and recommend design solutions that drive brand and demand generation goals.
  • Execute both data-driven production tasks and creative artistic projects.
  • Adapt efficiently across diverse industries, target markets, and extensive product offerings.
  • Maintain brand consistency across all deliverables in partnership with creative teams.
  • Produce high-quality digital and print assets, including print and digital ads, co-branded and distributor-specific brochures and sell sheets, trade show signage and flyers, event and promotional flyers, web banners, articles, and emails, and product solution collateral for sales reps and distributor branches.
  • Adapt global and US marketing assets for the Canadian market to ensure cultural, legal, and commercial fit.
  • Manage English and Canadian French versions of materials, utilizing AI translation tools.
  • Maintain Canadian content within the central Brady Library repository.
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