Graphic Designer - Retention (Contract)

Ruggable•Los Angeles, CA

6d•Remote

About The Position

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading! We’re looking for a contract Graphic Designer to support our Lifecycle Marketing team, with a focus on evergreen and flow-based creative across email and SMS. This role is ideal for someone who is highly organized, fast-moving, collaborative, and excited by the intersection of brand storytelling and performance marketing. You’ll work closely with creative, copy, and lifecycle marketing partners to conceptualize and execute customer-facing assets that drive engagement, conversion, efficiency and long-term customer value. This is a production-heavy role, but we’re also looking for someone with strong taste and creative instincts who can elevate the work — not just execute against templates.

Requirements

3–5+ years of graphic design experience, ideally in ecommerce, DTC, fashion, lifestyle, home, beauty, or consumer brands
Strong portfolio showcasing email, CRM/retention, SMS marketing work
Excellent understanding of hierarchy, pacing, conversion-minded / data-driven design, and responsive layouts
Ability to balance brand storytelling with performance objectives
Comfortable working quickly and iterating in a high-volume environment
Strong organizational and communication skills
Experience designing within established systems while contributing fresh ideas
Proficiency in Figma and Adobe Creative Suite

Nice To Haves

Experience with motion/GIF creation is a plus
Familiarity with lifecycle marketing platforms and email best practices is a plus
Light video editing experience
Experience with A/B testing creative
Understanding of retention metrics and customer lifecycle strategy
Experience working with modular email systems or component-based design
Basic understanding of HTML email limitations and responsive behavior
Basic understanding of SMS and different multimedia types such as MMS and RCS

Responsibilities

Design evergreen and automated/flow/triggered lifecycle email campaigns, such as (but not limited to): Promotional and seasonal messaging, Style and room guide messaging, Welcome series, Abandonment flows, Post-purchase journeys, Winback campaigns, VIP/anniversary journeys
Create supporting SMS visual assets (such as MMS and RCS) and lightweight motion/GIF/video treatments
Translate brand direction into retention-focused creative systems that feel elevated while still driving performance
Iterate quickly based on stakeholder feedback, A/B testing learnings, and business/lifecycle team needs
Collaborate closely with copywriters, lifecycle marketers, creative leads, and project managers
Work within existing templates and systems while also helping evolve, optimize, catalogue, and maintain them
Maintain strong attention to detail across typography, hierarchy, cropping, layout, and responsive/mobile-first design
Organize files and maintain clean handoff practices for developers and production partners