Graphic Design Manager

Delta Defense LLC • West Bend, WI

8d • Hybrid

About The Position

Delta Defense is seeking an innovative and visionary Graphic Design Manager to
lead and evolve our in-house creative design team. This role is responsible for
shaping the visual expression of the USCCA® and Delta Defense brands across
digital, print, and emerging media platforms.

The ideal candidate is a creative leader and modern design technologist who
blends strong art direction with expertise in digital design systems, brand
design, and emerging creative technologies—including AI-assisted design tools
and generative creative workflows. This leader will guide a team of designers in
developing impactful visual storytelling that strengthens our brand, enhances
member experiences, and advances our marketing and mission.

As a champion of creativity and innovation, the Graphic Design Manager will
establish design standards, mentor talent, and collaborate cross-functionally
with marketing, product, and leadership teams to deliver compelling brand
experiences that resonate with firearm owners nationwide.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Digital Design, or related field. Equivalent experience will be considered.
• 5+ years of professional design experience across brand, digital, and marketing design.
• 2+ years of experience managing or mentoring creative teams.
• Strong portfolio demonstrating brand design, digital design, art direction, and marketing campaigns.
• Advanced experience with modern design tools including Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and digital design tools such as Figma or similar platforms.
• Familiarity with AI-powered creative tools, generative design technologies, and modern creative workflows.
• Strong understanding of digital marketing design, user experience, and content-driven visual storytelling.
• Excellent communication, presentation, and strategic thinking skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Commitment to continuous learning and staying at the forefront of design innovation.
• Demonstrates the Core Values of Delta Defense, LLC.

Nice To Haves

• Experience with emerging creative technologies—including AI-assisted design tools and generative creative workflows.
• Familiar with the firearms industry or related fields.
• Ability to Inspire and lead a mission-driven design team to elevate visual storytelling, set shared standards, and deliver consistent, high-impact brand experiences for USCCA® members and firearm owners nationwide.

Responsibilities

• Implement and manage the visual evolution of the USCCA® and Delta Defense brands across marketing, digital platforms, and member experiences.
• Provide art and creative input for major campaigns, product launches, and brand initiatives.
• Ensure consistent and compelling brand expression across all channels including web, video, social media, advertising, and print.
• Translate strategic business goals into powerful visual storytelling and design solutions.
• Champion modern design practices, incorporating emerging technologies such as AI-powered design tools, generative imagery, and automated creative workflows.
• Lead the development of scalable digital design systems and brand standards to ensure efficiency and consistency.
• Identify opportunities to innovate in visual communication, user experience, and creative production processes.
• Stay ahead of industry trends in digital design, creative technology, brand design, and visual storytelling.
• Guide the design of high-performing digital marketing assets, website experiences, and digital products.
• Collaborate with product, marketing, and engineering teams to improve user experience, conversion, and engagement across digital channels.
• Ensure design solutions are optimized for modern platforms including web, mobile, social, and video-first environments.
• Manage, mentor, and develop a team of designers and graphic artists.
• Provide clear creative direction, constructive feedback, and growth opportunities for team members.
• Foster a collaborative, innovative, and high-performance creative culture.
• Champion professional development in areas such as AI design tools, motion graphics, digital design, and art direction.
• Oversee design project prioritization, workflow management, and resource allocation.
• Ensure projects are delivered on time, on brand, and aligned with strategic objectives.
• Continuously improve creative production processes to increase speed, quality, and scalability.
• Coordinate with internal stakeholders and external partners including photographers, printers, and creative vendors.
• Partner with marketing, brand, product, and executive leadership to align creative strategy with business objectives.
• Present creative concepts, design strategies, and improvement opportunities to senior leadership.
• Influence cross-functional teams through strong communication, storytelling, and visual thinking.

Benefits

• Competitive base salary and eligibility in company incentive bonus plan
• 23 Days of Personal Time Off, 8 Company Holidays, plus paid day of Volunteer Service annually
• Robust Insurance Coverage Options: Medical, Dental, Vision, HSA, FSA, Life, STD, & LTD

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees