Graphic Design Lead

Tapstitch • New York, NY

6d • Hybrid

About The Position

Tapstitch is seeking a Graphic Design Lead for an initial three-month, full-time contract, with the potential to become a permanent full-time role. This is a hands-on, execution-focused position for a designer who can translate creative direction into polished, effective work across various channels including events, social media, campaigns, web, email, and merchandise design. The role involves working closely with the Head of Content and Brand to bring Tapstitch's visual identity to life across digital and physical touchpoints. The designer will be expected to take direction, understand project goals, and independently manage work from concept to execution. This role is not about leading a rebrand but rather elevating and evolving the application of the existing brand system, improving consistency, strengthening visual storytelling, and ensuring the brand feels owned across channels. The designer will have input into visual direction within established brand parameters, proposing new approaches, introducing stronger design solutions, and refining visual standards while aligning with broader brand strategy. The work will encompass decks, sales materials, social content, campaign visuals, event signage, physical displays, apparel graphics, presentations, and other marketing assets. Additionally, the role will involve building templates, systems, and production processes to enhance design consistency and scalability. The ideal candidate is self-sufficient, organized, and capable of moving projects forward with minimal guidance, while also being a creative collaborator who is comfortable thinking outside the box and suggesting new concepts. Success requires strong listening skills, attention to the brief, and the ability to incorporate feedback accurately and quickly while staying on brand.

Requirements

• 2–5 years of professional graphic design experience, ideally in B2B spaces within fashion, consumer brands, technology, agency, or a startup
• A portfolio demonstrating strong visual taste, layout skills, typography, hierarchy, and brand consistency
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
• Experience with Figma and Canva
• Strong ability to interpret briefs, follow creative direction, and incorporate feedback
• Ability to work independently while staying closely aligned with the broader team and project goals
• Understanding of social-first design and platform best practices across Instagram, TikTok, YouTube, LinkedIn
• Experience preparing files for digital and print production
• Strong attention to detail, especially around typography, spacing, composition, and consistency
• Ability to communicate clearly, ask thoughtful questions, and flag potential issues early
• Strong organizational skills and the ability to manage several projects at once
• Interest in fashion, streetwear, creator culture, and internet trends
• Interest in AI tools and a willingness to experiment with emerging design workflows and technologies

Nice To Haves

• Short-form video editing and content creation skills
• Experience with iPhone photography or video
• Experience designing apparel graphics, packaging, or custom branding materials
• Experience supporting trade shows, pop-ups, retail displays, conferences, or experiential events
• Familiarity with print production, large-format graphics, fabrication, or vendor coordination
• Experience working with creators, entrepreneurs, or emerging consumer brands
• Motion design or animation experience

Responsibilities

• Execute high-quality design work based on creative direction, campaign goals, and structured briefs
• Translate feedback and strategic direction into thoughtful, polished visual solutions
• Help evolve and elevate Tapstitch's existing visual identity across social, brand, marketing, partnerships, and events
• Identify opportunities to improve how established brand elements are applied without departing from the broader brand strategy
• Develop visual directions for campaigns, content series, product launches, partnerships, and events in collaboration with the Head of Content and Brand
• Bring forward thoughtful design recommendations while remaining responsive to feedback and aligned with established priorities
• Design assets for social media, including Instagram carousels, Stories, TikTok and Reels overlays, YouTube thumbnails, LinkedIn graphics, and other channel-specific design
• Build and maintain scalable templates for recurring content series, launches, campaigns, and internal teams
• Create visual assets for product launches, seasonal campaigns, partnerships, and apparel drops
• Design event materials, including signage, booth and display graphics, step-and-repeats, presentation boards, printed collateral, invitations, and other physical brand touchpoints
• Help develop creative approaches for displaying Tapstitch products, apparel samples, and custom branding elements at events, showrooms, shoots, and activations
• Prepare production-ready files and collaborate with vendors or internal teams to ensure physical materials are produced accurately
• Create apparel graphics using Tapstitch products for campaigns, content, events, partnerships, and brand activations
• Design storytelling assets for case studies, educational content, founder stories, product highlights
• Support web and marketing design needs, including emails, landing pages, blog graphics, sales materials, and presentations
• Collaborate with the content team on short-form video, including overlays, motion graphics, text treatments, and light editing support
• Iterate on creative based on feedback, platform insights, and performance data
• Build and refine templates, guidelines, and visual systems that improve consistency and make design more scalable across teams
• Own assigned design projects from initial brief through final delivery, including concepting, revisions, resizing, file preparation, and handoff
• Organize and maintain design files, templates, brand assets, and production-ready files
• Use AI tools to explore visual directions, generate assets, and improve design workflows when needed
• Manage multiple projects, priorities, and deadlines in a fast-moving environment

Benefits

• Competitive salary and perks
• The opportunity to create highly visible work across digital, physical, and experiential channels
• A meaningful role in elevating and evolving Tapstitch's visual identity
• Experience building design systems and templates used across a growing global company
• Direct collaboration with content, marketing, growth, sales, and partnerships teams
• Exposure to creators, entrepreneurs, and emerging clothing brands
• The opportunity to work across both digital design and real-world brand experiences
• A fast-moving startup environment where strong ideas can quickly become real campaigns and activations
• The potential to transition into a permanent full-time role following the initial three-month contract

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed