Graduate Enrollment Counselor

Southeastern University•Lakeland, FL

3d•Hybrid

About The Position

The Graduate Enrollment Counselor is a representative of Southeastern University and responsible for leading the admission process for prospective students of select graduate and doctoral programs at SEU. Enrollment services may include, but are not limited to, community outreach, new student recruitment, communication regarding specifics about the academic and co-curricular programs of SEU, explanation of financial aid processes, and participation in promotional events both on and off campus. The Graduate Enrollment Counselor will be responsible for making decisions on graduate and doctoral admission to the university, and as such must exercise discretion and independent judgment on a regular basis with respect to matters of significance for the university. The Graduate Enrollment Counselor should possess a positive and energetic demeanor, a commitment to teamwork and collaboration, a drive toward results, and the ability to work in a fast paced, and frequently changing environment. Some travel, daily office work, as well as the ability to effectively engage with diverse student populations are required of the position as they are necessary toward the recruitment of prospective students, evaluation of admission, and the enrollment of incoming student populations to the university.

Requirements

Bachelor's in Business, Education, Marketing, Student Services or other related field.
At least one year of administrative experience using computers (preferably Google Suite software), telephone systems and office equipment is required.
High degree of initiative and independent judgment.
Operating within the highest ethical standards and integrity in all aspects of the role.
Maintaining ethical practices and the confidentiality of student information.
Strong independent judgment, initiative, and critical thinking.
Superior interpersonal and public speaking abilities.
Highly developed written and oral communication skills.
Strong organizational and analytical skills, with excellent attention to detail.
Proficiency in customer service and the ability to interface with diverse populations.
Ability to work independently and maintain a schedule, while also contributing to and collaborating within a team environment.
Ability to use discretion within current policies and procedures and recommend process improvements.
A valid driver's license is required.
Strong organizational, interpersonal, and analytical skills and excellent attention to detail.
Strong desire & commitment to Christian higher education.
Strong commitment to the mission of Southeastern University and to students.
Willingness to be both flexible and adaptable.
High level of motivation, well-organized, and the ability to work independently as well as on a team.
Ability to work on multiple tasks/projects under pressure to meet deadlines.
Passion for helping people develop and reach professional goals.
Willingness to travel for recruitment, including overnight travel.
Ability to professionally represent the University to a variety of constituents.
Proficiency in Microsoft Office Applications.
Possess both flexibility and adaptability to accommodate the changing needs of the department and institution.
Valid driver's license and good driving record required.
Must be willing to travel and work a variety of hours, including overnight, weekends, and occasionally on holidays.
All full-time positions at SEU are deemed security-sensitive and require background checks.
Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University’s insurance carrier in order to meet the requirements of the position.

Nice To Haves

Master's in Business, Education or other related degree.
Experience in higher education admissions, sales, customer service, or related field, including as an undergraduate student.
Experience with CRM recruitment or sales software.
Familiarity with analyzing and interpreting data.
Proficiency with Microsoft Office software, PowerBI reporting software, Salesforce CRM software, and/or Jenzabar SIS software.
Familiarity with SEU’s academic programming, student activities, residential life, athletic programs, learning support services, and other extracurricular programs and services is highly valuable.
An understanding of the policies and procedures for distributing student financial aid is beneficial, along with financial literacy skills for managing expenses and reimbursements.
Knowledge of SEU's multicultural and religious diversity is important.
Effective personnel management techniques, as well as skills in project management, organization, and office management, are advantageous.
An awareness of the advances and effective methods in higher education recruitment approaches, strategies, and tools is preferred.
Experience in higher education admission, sales, public relations, corporate development, marketing, or other related fields.
Sales training and experience.
Experience in CRM recruitment or sales software (Salesforce).
Experience with presentation software, virtual conferencing, social media apps, and budgeting.

Responsibilities

Developing and implementing recruiting and admission strategies, utilizing effective sales techniques, and providing exceptional customer service to meet university enrollment targets.
Guiding prospective graduate students through the enrollment funnel from inquiry to enrollment.
Maintaining consistent communication via email, mail, texting, and phone calls.
Conducting informational and evaluative interviews.
Advising students on educational and career decisions, and building rapport with students, families, academic program directors, faculty, and SEU alumni.
Planning and executing recruitment travel within their assigned territory, attending graduate fairs, conferences, engaging in community outreach and promoting SEU’s graduate programs at various events.
Ensuring alignment on recruitment strategies and facilitating the integration of new students into the university community.
Managing a caseload of up to 600 prospective graduate students.
Maintaining up-to-date records of prospective students, tracking and reporting on recruitment efforts, and evaluating and processing student applications.
Conducting financial aid discussions and affordability conversations with students.
Directing incoming students to appropriate campus resources for a smooth transition to SEU and ensuring that prospective students receive accurate information regarding degree requirements, university policies, and graduate school regulations.
Participating in prospective student events both on and off campus.
Exercising creativity and innovation in recruitment and admission activities.
Planning and executing engaging and informative events to attract prospective graduate students.
Leading on-campus and virtual information sessions, and participating in admitted student events and other yield opportunities.
Managing and overseeing student workers.
Collaborating with office support staff.
Providing feedback to the Director of Graduate & Online Enrollment on enrollment processes, suggesting improvements to enhance efficiency and effectiveness.
Working with other graduate enrollment staff members and academic program directors to ensure prompt review of applications.
Maintaining ongoing communication with academic program chairs.
Assisting academic program directors and the marketing team in developing and implementing recruitment outreach strategies.
Collaborating on the design and distribution of marketing materials.
Ensuring consistent and accurate information is provided to prospective and new students.