Graduate and Online Enrollment Counselor

Geneva College•Beaver Falls, PA

11d•Hybrid

About The Position

The Graduate and Online Enrollment Counselor at Geneva is the external recruiter for graduate and online adult degree completion prospective students. The Graduate and Online Enrollment Counselor coordinates and contributes to the success of identifying and recruiting students into Geneva College’s graduate degree programs and online undergraduate degree programs. This position is tasked with initiating contact with inquiries and applicants, while developing relationships to create lead-generating opportunities through representation at college and career fairs, conferences, and other exhibitor and partner events. This position will collaborate with the Graduate and Online Enrollment Specialist and other campus departments to ensure successful student entry into Geneva’s graduate and online undergraduate degree programs. This position will report to the Director of Graduate and Online Admissions. The Graduate and Online Enrollment Counselor serves as a leader in enrollment strategy. As the primary manager of external operations and collaboration, the Graduate and Online Enrollment Counselor holds day-to-day decision-making authority. The Graduate and Online Enrollment Counselor develops enrollment strategies as part of the annual recruitment planning team. This position is responsible for the annual assessment of recruiting effectiveness and opportunities to inform future enrollment activities. In addition, the role assists enrollment leadership in identifying emerging recruiting strategies to increase leads and yield.

Requirements

Bachelor’s degree
1-2 years of relevant experience
Demonstrated affinity to the mission of the College.
Natural communicator and relationship developer.
Willingness to grow, develop, and be challenged in day-to-day work.
Exemplary verbal communication and presentation skills - ability to effectively present Geneva’s value proposition to audiences of up to 100 people.
Demonstrated written communication skills.
Must have a valid driver's license and insurable status and be willing to travel off campus.
Position requires daytime and overnight travel and participation in weekend events throughout the year.
The position of Graduate and Online Enrollment Counselor is critical to financial sustainability and success of the College. As such, successful candidates must demonstrate a natural drive to perform and meet enrollment targets.
An eligible candidate must be a thoughtful and articulate Christian and an active member of a Protestant evangelical Christian church.
An eligible candidate must understand and support the College’s “Foundational Concepts of Christian Education” by expressing an evangelical Christian profession of faith and demonstrate the ability to integrate a Christian perspective in their work.
Must be able to perform the following: talking, hearing, and seeing.
Must have sufficient manual dexterity to be able to operate all office equipment.
Must be able to lift 20-30 pounds.
Must be able to set up and take down displays and promotional booths.
Must be able to reason, analyze, prioritize, conceptualize, make judgments, and solve problems.

Nice To Haves

Currently possess or actively pursuing a master's degree in a related field.
2-4 years of relevant admissions work experience.
Experience with Slate CRM and Jenzabar Student Information Systems.
Preference will be given to the candidate who supports and has an articulate understanding of the Reformed faith.

Responsibilities

Represent the College to all external stakeholders in an honest and positive way.
Live and breathe the mission of the College.
Be able to clearly communicate the value of Geneva to prospective students.
Demonstrate exceptional relational skills.
Think constructively and creatively to identify and nurture new enrollment pipelines.
Display a willingness to grow and develop and be challenged in day-to-day work.
Serve as the primary recruiting contact to prospective students and applicants in collaboration with the Graduate and Online Enrollment Specialist and Director of Graduate and Online Admissions.
Provide customer service to prospective students and to applicants in relationship to the admissions process, financial aid, student accounts, and program information.
Provide consistent, accurate, and timely information to recruit for Geneva’s program offerings via phone, text, email, and mail correspondence.
Meet identified enrollment team goals to include lead generation and stage-to-stage conversions, which directly relate to tuition revenue generation and impact the financial health of the College.
Assist with organization of student credentials for program admissions committee.
Provide basic financial aid information to prospective students and connect them with the proper Financial Aid staff member.
Work with program directors, faculty, and support staff to continually develop relationships to ensure prospective students enroll in the appropriate Geneva degree program to meet their education and career objectives.
Utilize the Geneva College CRM system to run required reports and to document daily student contact and interactions.
Work with the Director of Graduate and Online Admissions to identify and develop enrollment partnership opportunities.
Create and maintain good working relationships with other departments at Geneva and external organizations to promote Geneva’s programs.
Coordinates all off-campus recruiting events and travel for the team.
Represent Geneva at fairs, conferences, or other events to promote and recruit prospective students.
Schedule, promote, and lead individual and group informational events for prospective students, off-campus, to answer questions and secure student commitments to start a program in a selected term.
Participate in the annual review process, to be reviewed on the ability to successfully recruit students and meet enrollment targets.
Take on additional areas of responsibility and decision making, based on professional experience, aptitude, and interest.
Participate in the development track, which will reward high-performing staff and provide opportunity for professional growth.
Assist the Director of Graduate and Online Admissions in the development, implementation, and analysis of recruitment strategies for assigned programs.
Attend meetings, trainings, and other professional development opportunities as directed.
Perform other duties as assigned.