Government Marketing Specialist

Lcp Tracker•Orange, CA

9d•Hybrid

About The Position

LCPtracker, Inc. is a cloud-based software (SaaS) provider specializing in labor compliance for public works construction projects. The Government Marketing Specialist will report to the Director of Marketing and help shape and lead marketing strategy for LCPtracker’s government markets, including Federal, State, Local, and Special District audiences. This role will partner across Marketing, Sales, and Product to understand market needs, identify opportunities, and develop programs that generate demand, support sales conversion, and strengthen customer relationships. This role is ideal for a developing marketer who is ready to take on greater responsibility, contribute ideas, and build experience in strategic campaign planning. The individual will work collaboratively with internal teams while having room to recommend new approaches, test ideas, and grow their ownership of the market over time.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Four or more years of progressive marketing experience, preferably in B2B, SaaS, public sector, demand generation, or integrated campaign marketing.
Experience developing marketing strategies and coordinating campaigns across multiple teams or disciplines.
Strong communication, project management, analytical, and problem-solving skills.

Nice To Haves

Experience with CRM, marketing automation, analytics, and related marketing tools is preferred.
Experience marketing to government or public sector audiences is preferred but not required.

Responsibilities

Support the development and execution of marketing plans for public sector and government audiences in partnership with Marketing, Sales, and Product
Build a strong understanding of the market, customer needs, buying considerations, competitive landscape, and emerging opportunities.
Develop audience segments and lifecycle strategies that support lead generation, nurturing, sales conversion, retention, and win-back efforts.
Create integrated campaign strategies and collaborate with Marketing Shared Services and other partners to bring them to market across appropriate channels.
Work with Sales to align campaigns, lead handoffs, follow-up approaches, and feedback loops that improve lead quality and conversion.
Identify opportunities for content, thought leadership, events, partnerships, communications, and other programs that strengthen LCPtracker’s position in the government market.
Measure campaign and market performance, share insights with stakeholders, and recommend adjustments or new approaches.
Take ownership of assigned company and departmental objectives while adapting priorities and strategies as business and market needs evolve.
Ensure marketing activities are aligned with company standards, policies, and applicable requirements.