Google Business Profile Specialist

Market My Market • Charlotte, NC

70d • $50,000 - $65,000 • Remote

About The Position

We are looking for someone with a passion for SEO and being in an environment where they'd be focused on most aspects of ongoing, high-level SEO. This is a full-time remote position. The salary range for this role is $50,000 - $65,000.

Requirements

• 4 years of local SEO experience
• Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
• Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
• Practical experience managing Google Business Profiles.
• Proven track record of success in driving organic search growth and improving website performance
• Proficient in complex analytical problem-solving.
• Possess a competitive drive and a strong desire to learn.
• Thrive in a fast-paced and dynamic environment.
• Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
• Discipline and organization to work remotely or in a Hybrid setting if in the Charlotte, NC area.
• Responsiveness and consistent communication
• Someone that wants to be an industry expert for their main competencies
• Is always experimenting and keeping up with SEO trends

Nice To Haves

• Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is a plus.
• Track record of restoring suspended listings.

Responsibilities

• Lead in the creation, maintenance and ongoing optimization of Google Business profiles.
• Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts, content creation and link building initiatives.
• Conduct SEO opportunity research including Share of Voice and keyword analysis.
• Develop and implement comprehensive SEO strategies to increase local organic search rankings, drive targeted traffic and improve efficiency
• Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
• Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
• Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Ahrefs, and other relevant tools.
• Stay up to date on Google algorithm updates, best practices in local SEO and analytics, and industry trends that could impact business performance.
• Present SEO performance reports and insights in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees