Google Lead Specialist

OMG Commerce

About The Position

The Google Lead Specialist is a high-impact role responsible for planning, managing, and optimizing sophisticated paid search and video marketing campaigns to drive eCommerce client growth. This position requires a seasoned expert who can blend high-level strategic planning with tactical execution across Google Search, Shopping, PMAX, YouTube, and Demand Gen. As a Lead Specialist, you are the bridge between strategy and execution. You will work closely with Growth Strategists to develop account roadmaps, provide expert service fulfillment, and serve as a trusted advisor to your clients. You will also play a pivotal role in mentoring junior team members, ensuring a high standard of quality and precision across the department.

Requirements

Expert-level knowledge of Google Search, Shopping, Performance Max, Demand Gen, and YouTube.
Strong proficiency with Google Merchant Center, Shopify, and automated bidding strategies. Experience with Datafeed Watch or Channable is a plus.
Highly skilled in GA4 and interpreting performance data from third-party attribution tools.
As YouTube is our primary niche, experience with YouTube paid marketing and incrementality studies is a significant advantage.
Confident and comfortable demonstrating performance measurement and strategic vision on calls with clientele and executives.
Ability to interpret complex data sets and translate them into clear, actionable optimizations.
Meticulous about naming conventions, campaign structures, and meeting deadlines in a fast-paced agency environment.
A proactive teammate who excels in a shared workflow and enjoys mentoring others.
3+ years of experience managing Google Ads campaigns, ideally within an agency setting.
Proven track record of developing paid media strategies that scale eCommerce brands.
Comfortable managing multiple Google Ads accounts with large monthly spend.
Experience across a variety of eCommerce industry verticals (e.g. Automotive, Skincare, Sporting Goods, etc.)

Nice To Haves

Experience with Datafeed Watch or Channable is a plus.
As YouTube is our primary niche, experience with YouTube paid marketing and incrementality studies is a significant advantage.

Responsibilities

Lead the implementation and management of complex campaigns across Search, Display, YouTube, Shopping, PMax, and Demand Gen.
Develop account strategies in collaboration with Pod Leads and Strategists to ensure in-platform efforts align with business-level client goals (e.g., new customer acquisition, aMER, and CAC targets).
Drive the direction of routine optimizations, including advanced bid adjustments, keyword refinements, audience segmentation, and rigorous A/B testing.
Maintain elite Quality Assurance (QA) standards through comprehensive annual audits and monthly light-touch health checks.
Build and maintain strong client relationships, leading check-in calls to present test results, optimizations, and strategic recommendations.
Transform complex data into clear, actionable reports that explain the drivers of performance and deliver key insights to the client.
Utilize Google Ads, GA4, Looker Studio, and third-party tools (e.g., Triple Whale) to identify growth opportunities and inefficiencies.
Ensure budgets are meticulously optimized to maximize efficiency and prevent overspending.
Write routine reporting notes that summarize key insights and define clear next steps.
Identify and implement new processes to increase team productivity and elevate service quality.
Mentor junior specialists, assisting them with campaign execution, performance tracking, and professional growth.
Effectively delegate foundational tasks to Support Specialists while maintaining accountability for the final output.