Google Ads Specialist

Olly Olly • Charlotte, NC

5d • Hybrid

About The Position

As a Google Ads Specialist, you will join our Paid Media team to manage and optimize PPC campaigns for our clients. This mid-level role requires you to ensure strong campaign performance, aligning with business goals. You will handle a diverse portfolio of accounts, collaborating with both junior and senior team members to drive results and contribute to the overall success of our campaigns.

Requirements

• 3+ years managing PPC campaigns with proven success.
• Strong expertise in Google Ads, Bing Ads, and social media advertising.
• Experience with tools like Google Analytics, SEMrush, or similar analytics platforms.
• Strong communication skills to present complex strategies and performance insights to clients.
• Ability to manage multiple client accounts and prioritize effectively.

Nice To Haves

• Google Ads or relevant platform certifications

Responsibilities

• Manage, optimize, and scale PPC campaigns across Google Ads, Bing Ads, and social media platforms.
• Monitor key metrics like CPL and ROI, implementing strategies to boost performance.
• Oversee Search, Display, PMAX and Retargeting campaigns for all clients in your book of business focusing on lead gen.
• Communicate regularly with Account Management to discuss campaign performance, insights, and recommendations.
• Prepare monthly detailed performance reports and provide actionable insights.
• Oversee campaigns with a monthly advertising spend of at least $10,000.
• Work with the Senior PPC Specialist and marketing teams (SEO, content, design) to integrate campaigns.
• Execute cohesive strategies across multiple channels.
• Guide Jr. PPC Specialists, sharing best practices and fostering growth.
• Collaborate with senior team members to maintain consistency in PPC strategies.
• Stay updated on industry trends, platform changes, and emerging technologies.
• Contribute to process development for improved team efficiency and performance.

Benefits

• Competitive pay based on your experience.
• Hybrid environment (2x/week); Monday-Friday, 8:00 am - 5:00 pm EST
• Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays.
• Growth-oriented culture: Join an inclusive, international, and innovative team where your contributions make a tangible difference.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed