Go-To-Market Systems Engineer

Cast AI • Columbus, GA

3d • Remote

About The Position

The GTM Systems Engineer is a hybrid role bridging sales, marketing, and software engineering. You will own the architecture, administration, and continuous improvement of the technology stack powering our sales, marketing, and customer success teams. You will build automated, scalable revenue systems leveraging AI, data enrichment, and custom integrations to streamline lead routing, CRM enrichment, and personalized outbound campaigns, ensuring our GTM tools are integrated, reliable, and instrumented to support data-driven decisions at every stage of the funnel.

Requirements

• 5+ years of experience in GTM systems administration, sales/revenue operations, or a related technical role.
• Deep Salesforce expertise: hands-on administration experience with objects, flows, validation rules, and reporting; Salesforce Advanced Administrator, Developer, or Platform App Builder certification required.
• Proven experience integrating tools such as Outreach, HubSpot, ZoomInfo, Gong, Clay, Apollo, or similar GTM platforms.
• Ability to write and troubleshoot code (SOQL, SQL, Python, JavaScript) to support integrations and automation; experience with API management and prompt/context engineering.
• Strong understanding of the B2B SaaS sales process, sales funnels, lead scoring, and how GTM teams operate across enterprise and mid-market segments.
• Strong communication skills, able to explain technical concepts clearly to non-technical stakeholders.
• Self-starter who thrives in a fast-paced, high-growth environment with ambiguous problems.

Nice To Haves

• Experience working in a cloud-native, DevOps, or Kubernetes-adjacent business.
• Familiarity with iPaaS tools such as Workato, Zapier, or Tray.io for orchestrating system integrations.
• Exposure to data warehousing or BI tools (e.g., Snowflake, Looker, Tableau).
• Experience supporting global sales teams across AMER, EMEA, and APAC.

Responsibilities

• Own the architecture, administration, and optimization of core GTM platforms including Salesforce CRM, sales engagement tools, marketing automation, and intent data providers.
• Design, build, and maintain integrations between GTM systems to ensure clean, consistent data flow across the revenue tech stack.
• Identify and implement automation opportunities - workflow automations, AI agents, routing logic, and territory management - to reduce manual work and increase rep productivity.
• Enforce data hygiene standards across the CRM and connected systems; proactively monitor system health, troubleshoot issues, and resolve them with minimal business disruption.
• Partner with Sales, Marketing, and Customer Success leadership to gather requirements and translate business needs into scalable technical solutions.
• Lead evaluation and implementation of new GTM tools, managing the full vendor assessment and rollout lifecycle.
• Manage user provisioning, permission structures, and role-based access across all GTM platforms.
• Document system configurations, processes, and data dictionaries to preserve institutional knowledge.

Benefits

• Equity options.
• 10% of your work time on personal projects or self-improvement.
• Learning budget for professional and personal development - including access to international conferences and courses that elevate your skills.
• Annual hackathon to spark new ideas and strengthen team bonds.
• Team-building budget and company events to connect with your colleagues.
• Equipment budget to ensure you have everything you need.
• Extra days off to help maintain a healthy work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed