Go to Market Lead - Martech AI

Accenture•Vancouver, BC

11d•CA$131,700 - CA$278,100•Remote

About The Position

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song At Song, we are at the forefront of leveraging Generative AI and Martech to revolutionize customer experience and relevance. Our innovative solutions harness the power of advanced AI technologies to deliver personalized Martech that transforms the customer experience. We are committed to pushing the boundaries of what is possible with technology, continuously exploring new ways to enhance customer journey and deliver exceptional value to our clients. Join us in our mission to transform the future of customer relevance through the power of Generative AI. We are seeking a dynamic and experienced Go-to-Market Sales Lead to join our team and lead our efforts in bringing the best of our data-driven AI solutions to help solve our clients’ most complex challenges. You also have a deep focus across the Adobe and Salesforce ecosystems specifically. There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Requirements

10+ years of proven success in Sales leadership, preferably in the technology or AI industry.
10+ years of experience leading Martech and AI-driven solutions, with a track record of delivering impactful results.
5+ years of expertise in developing and executing successful go-to-market strategies.
Deep understanding of the Adobe and Salesforce technology stacks, with the ability to articulate their value in client conversations.
Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all levels, including VP and C-suite executives.
Strong analytical and problem-solving skills, leveraging data-driven approaches to decision-making and strategy development.
Ability to work collaboratively in a fast-paced, dynamic environment, fostering innovation and teamwork.
English proficiency is required for this position, as the role involves regular interaction with stakeholders across Canada, the US, and other countries within Accenture’s global footprint where English is the common language.
A minimum of a high school diploma or GED is required for this position.

Responsibilities

Develop and execute innovative go-to-market strategies for Martech and AI-driven solutions across Accenture Song’s practice and industry groups.
Lead conversations with clients on adopting Adobe and Salesforce technologies to enhance their Martech capabilities.
Partner closely with VP and C-suite clients, crafting compelling narratives that showcase our value proposition and shaping transformative deals and opportunities.
Originate, qualify, and close new deals for Accenture Song’s Martech and AI practice, ensuring alignment with client needs and business objectives.
Lead client-facing pre-sales activities, including developing sales strategies and delivering impactful presentations that differentiate Accenture Song in the market.
Collaborate with cross-functional teams to align sales strategies with solution development, ensuring tailored data and AI capabilities address client challenges related to customer growth and experience.
Drive strategic growth initiatives to expand Accenture Song’s data and AI presence in the Canadian market by analyzing market trends and identifying opportunities for new solutions and differentiating capabilities.
Monitor and report on sales performance, providing actionable insights and recommendations to capture market share and enhance business development activities.