Go-to-Market (GTM) Marketing Manager

Calvetti Ferguson - Experienced Professionals • Dallas, TX

18d

About The Position

The Go to Market Marketing Manager is a key leadership position responsible for driving the firm's growth and revenue through strategic content and digital marketing campaigns. This role is a vital partner to the Chief Marketing Officer (CMO), ensuring that all initiatives align with business objectives.
The ideal candidate is a strategic leader who excels at translating complex service offerings into compelling marketing campaigns that generate qualified leads. This person will also be passionate about mentoring junior team members and building a high-performing team.

Requirements

• Experience: At least 3-5 years of experience in a digital marketing or content strategy role, with a proven track record of successful campaigns.
• Accounting & Consulting Firm Experience: At least 5 years of experience working at an accounting and/or consulting firm.
• Overall Experience: At least 10 years of professional work experience.
• Skills: Exceptional written and verbal communication skills, strong analytical abilities, and a deep understanding of digital marketing tools and platforms.
• Leadership: Demonstrated experience in managing projects and mentoring junior team members.
• Strategic Mindset: Ability to think strategically and translate business goals into actionable marketing plans.

Responsibilities

• Strategy & Planning: Develop and execute comprehensive content and digital marketing strategies that support the firm's goals.
• Campaign Management: Lead the end-to-end management of multi-channel marketing campaigns, from ideation and content creation to launch and performance analysis.
• Content Creation: Oversee the creation of high-impact content, including case studies, white papers, blog posts, and website copy, ensuring all content is optimized for lead generation.
• Digital Marketing: Collaborate with the brand & events team and manage the firm's digital presence, including SEO, SEM, and website, to increase brand visibility and drive inbound traffic.
• Performance Measurement: Use data analytics to track key performance indicators (KPIs) and provide regular reports on campaign effectiveness and ROI.
• Leadership & Mentorship: Manage, mentor, and train the Go to Market Coordinator to ensure their professional growth and the successful execution of daily tasks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed