Go-To-Market Marketing Manager

Blue and Company•Indianapolis, IN

About The Position

Blue & Co., LLC is a leading regional CPA and advisory firm with over 500 professionals across 12 offices in Indiana, Ohio, Kentucky, Michigan, and Texas. We're executing an ambitious Vision Plan to grow Blue & Co through geographic expansion, strategic acquisitions, and new service development. We're seeking a Go-To-Market Marketing Manager to drive growth across our geographic expansion initiatives and new service launches. This role serves as the marketing and growth strategy partner for teams entering new markets. The GTM Marketing Manager will also support niche service teams in developing and executing growth and accountability plans aligned with our Vision Plan objectives. This is a high-visibility role with direct exposure to firm leadership and the opportunity to shape Blue & Co.'s approach to market expansion. The position is open to qualified candidates anywhere within our geographic footprint. Hands-on, Execution-Driven High-Impact Role. While this position partners closely with firm leadership on go-to-market strategy, the GTM Marketing Manager is personally responsible for building and launching campaigns end-to-end. This includes writing and building marketing emails, creating landing pages, developing campaign assets, and executing within marketing automation and CRM tools. This role does not have a dedicated execution team or external agencies to perform this work.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
7+ years of progressive marketing experience and leadership with emphasis on B2B services marketing
Demonstrated experience supporting geographic expansion, new market entry, or multi-location marketing initiatives
Demonstrated hands-on experience building and executing B2B marketing campaigns, including writing emails, creating landing pages, and launching campaigns within marketing automation platforms (not just overseeing or approving work)
Proficiency with marketing automation and CRM platforms, with direct experience building campaigns, workflows, landing pages, and reports
Strong project management skills with proven ability to manage multiple complex initiatives simultaneously
Excellent written and verbal communication skills with the ability to influence stakeholders at all levels
Proficiency with marketing automation and CRM platforms
Ability to provide examples or a portfolio of executed campaigns.
Willingness to travel approximately 40% to Blue & Co. office locations

Nice To Haves

MBA or equivalent advanced degree
Professional services industry experience (accounting, consulting, legal, or similar)
Experience with M&A integration marketing
HubSpot experience
Background in B2B demand generation and account-based marketing approaches

Responsibilities

Develop and personally lead the execution market entry marketing strategies for new and expanding office locations, including competitive positioning, local brand awareness, and lead generation
Partner with office leaders and business development teams to create localized go-to-market plans with clear milestones and accountability metrics
Support M&A integration marketing efforts, including brand transitions, client communications, and market repositioning
Build relationships with local teams across offices to understand market dynamics and growth opportunities
Collaborate with service line leaders to bring new offerings to market, from positioning and messaging through launch execution
Create and build launch playbooks, business development enablement materials, and integrated campaign plans
Track launch performance and refine strategies based on market feedback and pipeline results
Partner with specialty practice teams to develop growth plans aligned with their strategic plans and the firm's Vision Plan
Establish accountability frameworks and conduct regular progress reviews to maintain momentum
Identify cross-selling opportunities and coordinate with broader business development efforts
Partner with the Chief Growth Officer and firm leadership to evaluate and recommend initiative investments
Develop business cases and ROI projections for proposed marketing programs
Report on marketing performance, providing insights that inform resource allocation decisions
Personally build and launch marketing campaigns within marketing automation and CRM platforms (email, landing pages, forms, workflows, reporting)
Write campaign copy, develop positioning, and translate strategy into executable assets without reliance on agencies or production teams
Manage timelines, QA, and deployment of all campaign components end-to-end
Continuously optimize campaigns based on performance data and pipeline impact