Go-To-Market Engineer

Formic•Oakland, CA

4d•$90,000 - $160,000•Hybrid

About The Position

Formic is seeking a Go-To-Market Engineer (GTM Engineer) to serve as the technical backbone of their marketing efforts. This role involves owning the systems, stack, and infrastructure that power marketing campaigns, as well as contributing to campaign ideation. The GTM Engineer will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and ensure everything is measurable. This position is crucial for aggressively scaling qualified lead volume. The ideal candidate thrives at the intersection of technical precision and creative ambition, comfortable with tools like Apollo, Instantly, HeyGen, and Claude for personalized outreach at scale.

Requirements

3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role
Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment
Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows
Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them
Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience

Responsibilities

Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
Maintain data quality and integrity across all marketing and sales platforms
Act as an internal subject-matter expert on AI-driven GTM systems

Benefits

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
Paid Parental Leave Program: Up to 12 weeks of paid parental leave
Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy