Go-to-Market Business Lead

Freddie Mac•McLean, VA

2d•Onsite

About The Position

Join Freddie Mac as our next Business Lead for Go-to-Market Strategy and support our transformational shift from product-centric to account-based marketing within our Single-Family Division in McLean, VA. This is an outstanding opportunity to execute innovative go-to-market strategies, driving our mission to make homeownership and rental housing more accessible and affordable. As a key contributor, you will support the direction of account-based marketing efforts and successfully implement initiatives that resonate with targeted customer segments.

Requirements

Bachelor's Degree or equivalent experience in Business, Marketing, Communications, or related field
8+ years of relevant go-to-market and account-based marketing experience with demonstrated success in customer-centric initiatives
3+ years of change management experience supporting organizational initiatives in business environments
Experience using data analytics, CRM systems, and marketing automation platforms across digital and traditional channels
Strong customer service orientation along with outstanding written and verbal communication, presentation, and reporting skills
Demonstrated experience collaborating with executives, cross-functional teams, and supporting change across business audiences and platforms
Proven ability to execute account-based marketing objectives, support strategic implementation plans, and deliver high-quality results with measurable outcomes

Nice To Haves

Experience or knowledge of mortgage industry, financial services, or regulated B2B environments is a plus
Certification or knowledge of change management frameworks or account-based marketing platforms is a plus

Responsibilities

Support organizational pivot from product-focused to account-centric marketing strategies, execute customer segmentation frameworks, implement targeted messaging strategies for key account segments, and develop personalized value propositions that drive account engagement.
Execute comprehensive go-to-market strategies, support account-specific customization, implement rollout plans, track adoption metrics, and identify optimization opportunities across target customer segments.
Develop sales toolkits tailored to account-based selling methodologies, support internal readiness training on customer-centric approaches, track measurable business outcomes for account initiatives, and monitor adoption metrics while identifying improvement opportunities.
Adapt quickly to changing market priorities while maintaining consistent value delivery to strategic accounts, implement flexible processes supporting account-based operations, support organizational change initiatives, and help manage communications during transformation periods.
Collaborate with Product, Sales, Distribution, Communications, Customer Experience, Customer Education, and Strategic Operations teams to support product development alignment with account-specific market needs, ensuring successful launches through coordinated account-based campaigns.