Global Software Marketing Specialist

KION•Wauwatosa, WI

1d•Hybrid

About The Position

The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for Dematic's market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different. This is a hybrid role based at one of Dematic's hub locations, with a minimum in-office requirement of two days per week.

Requirements

2-4 years of professional software marketing experience, preferably in a B2B environment
1-2 years leading cross-functional teams and projects
Able to work independently with moderate direction
Learns sophisticated concepts quickly and thinks critically
A great teammate and true collaborator with outstanding interpersonal skills
Strong analysis, project management, and problem-solving abilities
Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
Passionate about technology and thrive in a fast-paced environment
Excellent communication skills
Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
Ability to work in-office a minimum of two days per week at one of Dematic’s hub office locations.

Nice To Haves

Experience with Cloud software and SaaS offerings highly preferred
Experience with Salesforce is a plus

Responsibilities

Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
Support voice of customer initiatives and identify key themes to improve offerings and communication.
Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
Assist in crafting key messaging and positioning to optimize product value and market fit.
Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
Support development of sales tools, training, and content across customer touchpoints.