Global Senior Campaign Manager

Strategy•Tysons Corner, VA

1d•Onsite

About The Position

Strategy is seeking a Senior Campaign Manager to build and execute the integrated campaign engine for the company. This role involves shaping campaign messaging and positioning, and coordinating content and cross-functional input for go-to-market strategies. The Campaign Manager will own the global campaign calendar, ensuring alignment across regions, segments, and verticals, and acting as a liaison between sales, field marketing, partner marketing, creative, and product teams. The objective is to translate business priorities into campaigns that generate pipeline and accelerate deal velocity. This is an individual contributor role for a marketer experienced in building and managing campaigns end-to-end with measurable impact.

Requirements

7+ years of B2B marketing experience
3+ years running integrated campaigns in a SaaS or enterprise technology environment
Demonstrated ability to develop campaign messaging, narrative, and positioning
Track record of running multi-channel campaigns that generated measurable pipeline
Strong understanding of enterprise buyer journeys and how to design campaign motions
Experience segmenting campaigns by region, industry vertical, and customer segment
Comfort operating as the campaign quarterback — writing briefs, herding cross-functional stakeholders, and holding a global calendar together
Excellent writer and editor; can craft copy directly when needed and can direct others when scaling
Proficiency with marketing automation (Marketo, HubSpot, or similar), Salesforce, and campaign analytics tools
Bachelor's degree or equivalent experience

Nice To Haves

Background running vertical or ABM-oriented campaigns in Retail, FSI, or other regulated industries
Experience with hyperscaler or SI co-marketing programs

Responsibilities

Own integrated campaign strategy and execution
Design and execute multi-channel integrated campaigns aligned to pipeline and revenue targets
Build and maintain the global campaign calendar for customer segments and target industry verticals
Coordinate campaign inputs and outputs across email, social, web, paid media, events, and partner channels
Develop campaign messaging and narrative, crafting core message, narrative, and positioning
Adapt messaging for regional audiences, buyer personas, and vertical use cases
Translate business priorities and solution capabilities into buyer-facing value propositions
Own campaign-level messaging frameworks and ensure downstream assets are aligned
Brief and coordinate creative, content, web, marketing ops, and regional field teams
Partner with sales and sales leadership to align campaigns with pipeline priorities, deal cycles, and territory plans
Work with partner marketing to integrate co-marketed motions and hyperscaler-led programs
Collaborate with product teams to bring new capabilities and launches to market
Define KPIs for every campaign and report on performance against pipeline, MQL-to-SQL conversion, and revenue targets
Analyze results, surface what's working, and continuously refine messaging, channel mix, and audience targeting