Global Product Marketing Consultant – Grade Technology & VisionLink™ Solutions

Caterpillar•Peoria, IL

10d•Hybrid

About The Position

As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Grade solutions, with a focus on expanding Grade adoption across the equipment portfolio. In this role, you will help integrate Grade technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as VisionLink™. You will partner across the enterprise, with dealers, and with field teams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market.

Requirements

Customer Focus: Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfaction and business outcomes.
Industry Knowledge: Applies strong understanding of construction technology, heavy equipment markets, competitive trends and customer needs to shape effective go-to-market strategies.
Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with key stakeholders and makes informed decisions that support growth and execution.
Effective Communications: Communicates clearly across global teams, dealers, customers and senior stakeholders, tailoring messages to influence alignment and action.
Relationship Management: Builds and maintains trusted relationships with dealers, customers, internal partners and technology teams to support long-term success.
Value Selling: Connects technology solutions to customer challenges by clearly articulating value, productivity impact and business benefits.

Nice To Haves

Bachelor’s degree in marketing, business or a related field, or equivalent progressive experience in manufacturing, construction technology or heavy equipment.
Experience developing and executing go-to-market strategies, preferably within the construction, technology or heavy equipment industries.
Global business experience, with the ability to navigate diverse markets, customer needs and cultural considerations.
Strong strategic thinking skills, with the ability to align business plans to company objectives and drive scalable growth.
Experience managing relationships with internal partners, dealers, suppliers or other key stakeholders to support business results.
Ability to learn, demonstrate and communicate technical solutions, including Grade technologies, to customers, dealers and internal teams.
Proven customer-facing and dealer-facing experience, with the ability to understand challenges and position solutions that create value.
Strong leadership, collaboration and communication skills, with the ability to influence across teams and business units.

Responsibilities

Develop and execute the global go-to-market strategy for Grade & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base.
Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support.
Partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth.
Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies.
Develop and deliver training for field teams and dealers that connects Grade technology to customer challenges and jobsite productivity outcomes.
Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers, dealers and product partners.
Collaborate with the VisionLink ™ go-to-market lead to help customers adopt VisionLink ™ and proactively improve site productivity.