Global Product Manager, Hardware

Cricut•South Jordan, UT

9h•$103,000 - $131,000•Hybrid

About The Position

Cricut is seeking a Hardware Product Manager to lead the launch of new generations of Cricut products. This role involves translating consumer needs into product development, renovating existing products, and contributing to brand growth. The Hardware Product Manager will be responsible for defining product strategy, managing execution from concept to market launch, conducting competitive analysis, identifying research opportunities, defining consumer targets and product features, developing product requirements, and ensuring cross-functional alignment with teams including ID, engineering, the China team, and QA. The role also includes leading gate meetings, tracking project timelines, developing product packaging, creating selling stories for channel partners, and managing the product's performance post-launch.

Requirements

MBA preferred or Bachelor’s Degree with 2+ years of relevant product management or technical experience
Brand or product management experience required
Passion for innovation – a strong track record of delivering innovative product experiences
Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences
Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
Must demonstrate a high level of curiosity and willingness to get hands-on in project work
Must be comfortable with ambiguity and demonstrate an ability to work through unknowns
You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
You set high standards. You take ownership, deliver quality, and hold yourself accountable.
You stay focused when things move fast. You prioritize what matters most and tune out the noise.
You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

Nice To Haves

hardware product management experience a plus

Responsibilities

Determine the strategy and manage the execution of new product initiatives and/or core product improvements to market launch
Conduct competitive analysis to understand the market and key opportunities to differentiate product
Identify key research questions and assist in developing consumer learning plan
Actively participate in research and share insights with the cross-functional team
Define the consumer target, positioning, key benefits and features
Develop product requirements and gain cross-functional alignment
Work closely with ID, engineering, China team and QA on executing the product
Lead Gate meetings associated with the product launch
Track project timeline and ensure team is hitting key milestones
Lead development of product packaging, partnering with Creative Team
Partner with Channel Marketing to develop selling story for channel partners
Managing ongoing business post launch, including tracking product performance