Global Product Content Specialist

3M • Maplewood, MN

2d • Onsite

About The Position

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
As a Global Product Content Lead on the IATD aligned Integrated Marketing team, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
Contributing to and executing the annual product content plan. Position will understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
Developing/optimizing and approving content for product grouping (Base-Variant). This individual is knowledgeable in B2B product launches and content needed to support global distribution.
Ensures that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
Works cross functionally to help influence and optimize applicable Product Content Health metrics.
Ensures library content is relevant, effective, optimized for designated portfolio.
Communicates and collaborates with global portfolio lead, and area portfolio leads and activation planners.
Leads complex projects while collaborating with cross functional teams on key functional areas.
Manages and creates winning product content for both internal and external audiences.
Drives brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
Ensures marketing content is aligned with 3M brand identity.
Works closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.

Requirements

• Bachelor’s degree or higher (completed and verified prior to start)
• Seven (7) years combined experience in digital marketing or marketing communications, focused on digital in a private, public, government or military environment
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

• Strong writing skills
• High level of attention to details
• Experience producing results in a large, matrixed, global company
• Proactive approach
• Excellent project management skills
• Prior experience with project management, account management, or similar role.
• Get it done mentality – takes responsibility and ownership for own tasks, decisions, and outcomes.
• Delivers consistent results and hits deadlines within the scope of own role
• Win together - collaborating and establishing multi-functional teams across structures dedicated to driving marketing activities
• Content marketing, marketing automation, customer journey mapping experience
• Strong organizational and planning skills
• Thinks outside of functional role

Responsibilities

• Contribute to and execute the annual product content plan.
• Understand the overall annual marketing plan and determine best strategies to deliver results on time and on budget.
• Collaborate with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
• Lead NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
• Develop/optimize and approve content for product grouping (Base-Variant).
• Ensure that global content is handed over to appropriate internal teams to be linked and loaded and categorized correctly on the website and through channel distribution partners.
• Work cross functionally to help influence and optimize applicable Product Content Health metrics.
• Ensure library content is relevant, effective, optimized for designated portfolio.
• Communicate and collaborate with global portfolio lead, and area portfolio leads and activation planners.
• Lead complex projects while collaborating with cross functional teams on key functional areas.
• Manage and create winning product content for both internal and external audiences.
• Drive brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
• Ensure marketing content is aligned with 3M brand identity.
• Work closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.
• Comply with corporate policies, procedures and security standards while performing assigned duties.
• Contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Benefits

• Medical, Dental & Vision
• Health Savings Accounts
• Health Care & Dependent Care Flexible Spending Accounts
• Disability Benefits
• Life Insurance
• Voluntary Benefits
• Paid Absences
• Retirement Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior