Global Panel Acquisition & Media Strategy Lead

Kantar • Boston, NJ

12d • Remote

About The Position

We’re looking for a senior leader to shape Kantar’s global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. You’ll lead a global team, manage multi-million-dollar investments, and modernize our acquisition technology to deliver measurable impact. You’ll work at the heart of Kantar’s transformation, influencing decisions at the highest level and building future-ready capabilities across regions. The Global Panel Acquisition & Media Strategy Lead is accountable for enterprise-wide respondent acquisition strategy, investment governance, and performance outcomes across Kantar’s global online access panels. This role supports Kantar’s shift to a cross-panel, domain-based leadership model aligned to the 2026 strategy.

Requirements

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

Responsibilities

• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
• Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).
• Drive disciplined, data-led investment decisions across markets and brands.
• Provide clear, executive-level reporting and recommendations to senior leadership and finance partners.
• Set the global standard for acquisition measurement, analytics, and performance management.
• Oversee the development of acquisition dashboards, KPIs, and decision frameworks.
• Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning.
• Foster a culture of experimentation and learning focused on measurable outcomes.
• Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance.
• Oversee vendor selection, RFP processes, and technology evaluations.
• Drive agency consolidation and optimization, including governance of global media partners.
• Act as the executive point of contact for global media agencies and strategic vendors.
• Represent acquisition strategy in leadership forums and transformation initiatives.
• Influence and align senior stakeholders across regions and functions.
• Elevate acquisition quality, fraud prevention, and compliance as enterprise-level priorities.
• Build and develop a high-performing global acquisition organization.
• Define operating models, decision rights, and governance rhythms that scale globally.
• Develop future-ready capabilities across media strategy, analytics, and technology.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with matching
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed